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On campus program

Leading Digital Business Transformation

Leveraging digital innovations to transform your business.

On campus program

Leading Digital Business Transformation

Leveraging digital innovations to transform your business.

Location Lausanne campus

Length 5 days

Fee CHF 10,900

Next program starts 9 October 2023

Digital transformation: find your path and pace and leave with a strategic plan

How important is digital transformation to your business? Are your competitors deploying digital technology or digital strategies that are disrupting your market position? IMD’s Leading Digital Business Transformation helps you assess how your company should evolve to extract the most value from digital technologies and business models. You leave with a digital strategy roadmap, ready to make the transformation happen in your company.

Leading Digital Business Transformation is Europe’s largest and most established executive program focused on digital transformation. This digital program brings you the best business insights for the digital age tapping into the latest research from the Global Center for Digital Business Transformation.

Understand new business models

Understand how digital technologies and business models are radically changing competitive dynamics across industries.

See into the mindset of digital disruptors

See into the mindset of digital disruptors, like Amazon, Google, Alibaba, and Silicon Valley “unicorns”.

Become a more agile organization

Understand how to become a much more agile organization and beat the competition.

Define a plan of action

Drive digitization across your organizational value chain while preserving your core business and competing in new markets.

You and your class

Your are looking to embed digital at the center of your organization and you need tools, frameworks, language, and capabilities to drive change.

Join a diverse group of like-minded peers from different industries, cultures, and nationalities and who face the same digital-related challenges.

The typical participant profile includes: business leader, senior manager or entrepreneur in charge of developing or implementing a digital business transformation. You may be in marketing, operations, IT, strategy, HR, or general management.

2022 class profile (average data)

Years of experience

83%

senior & C-level

average age

nationalities

Read more about admission criteria

Excellent in every way, from faculty, learner experience support and location. If you’re looking to elevate your understanding of digital business transformation, this is the program for you.

Eduardo Chavez Digital Transformation Lead (Customer Education), Medtronic, Switzerland

It’s real learning for impact at IMD! You learn from examples of different businesses, in different circumstances from around the world. You get eye-opening insights and a practical structure for the future.

Yasser Joharji CEO, Nahdi Medical, Saudi Arabia

It’s an explosion of knowledge. Prof. Michael Wade shares so much up-to date-knowledge on everything happening in digital transformation. And after sessions you continue to exchange with participants with different backgrounds and industries. It’s mind blowing.

Juan Manuel Santiago Mendez CEO, Mercedes-Benz Parts Logistics UK; Head of Logistics, Cluster UK & SA

You really understand digital transformation after this program. It’s very interactive, engaging and professors are amazing. I have built a diverse network of advanced people I can consult with.

Anna Michałowska Global Digital Director, Selena, Poland

Attending Leading Digital Business Transformation gave me solid insight into digital transformation. We learned how it works in the real world, by exploring case studies. The program showcased how technology can create disruptive innovations in business and can be such a great enabler of change.

Somil Sharma Director – Key accounts, Wooqer, India

The program gave me great business insights that helped me achieve a hybrid cloud enterprise collaboration for my company.

Giulio Vannini Senior Analytics Lead, Ferring Pharmaceuticals, Switzerland

You must want it and thereby be willing to engage, share, discuss and prepare. If you do so the ROI is huge thanks to a great program, highly engaged tutors and attendees.

Maria Klaestrup Jensen Head of Process & Business Design, LB Forsikring, Denmark

Meet your program director

Participants share program highlights

When it comes to digital transformation, the keyword is ‘transformation’. Digital is an enabler but it is only a means to an end. The end is always some kind of business performance benefit.
Read more

Michael Wade Program Director

Your learning journey: build the right digital transformation journey for your company

You explore the dynamics of digital disruption and transformation to improve organizational performance. You will explore the implications of digital tools, technologies, and business models for marketing, sales, strategy, operations, and leadership from planning to execution.

During the program, you’ll be exposed to a unique framework called the “Transformation Orchestra”, developed by IMD Global Center for Digital
Business Transformation.
The framework is designed to break down the organizational value chain into different elements. Each of these elements, Go-to-market, Engagement, and Organization, needs to be addressed, in isolation and in concert, through a typical digital transformation journey.

Your core focus throughout the week and main deliverable when you leave is the development of a strategic roadmap for digital transformation of your organization.

You’ll explore how to:

Develop and execute a digital strategy.
Protect yourself against disruption.
Build powerful digital platforms.
Become a digital disruptor.
Improve your agility.

What does an agile organization look like? We discuss a set of capabilities that distinguish agile organizations from the rest.

Agenda

The agenda is organized with sessions over 5 days, including interactive discussions, case studies from both traditional and disruptive organizations, peer sharing, guest speakers, and cutting-edge content.

The digital business transformation journey
Digital strategy and marketing
Guest speaker

The quest for agility – case: McLaren
The future of digital transformation
Platform strategy and disruption

Transformation through big data and analytics
The Digital Diploma
Bringing customers into the digital journey
Cyber security

The digital transformation orchestra: your digital execution plan
Digital culture for transformation
Digital transformation governance
Guest speaker

Digital strategy: fighting against disruption – case: Leisure

Alumni Stories

‘Tech is just the enabler’  

No matter what technological trend is reshaping an industry, a relentless focus on the customer is paramount, said Pere Nebot, Chief Information Officer at CaixaBank.  

15 June 2023

Alumni Stories

‘They refer to me as the transformer, I set change in motion, and I put things in order when they are not’  

Giulio Vannini, Senior IT Lead at Ferring Pharmaceuticals has long been passionate about the opportunity that digital technologies present for transforming business. So much so that almost a decade ago, when he was at Merck Group, he helped pionee…

13 June 2023

Article

Nuclear power: How we learned to stop loving the atom

Mike & Amit discuss the ups and downs of radioactive fuel, and why the promise of nuclear fusion powering each and every home has not come to pass…

Technology Management Sustainability

By Michael R. Wade and Amit M. Joshi

31 August 2023

Article

Why the consumer dreams of 3D printing have flopped

Professors Amit Joshi and Mike Wade discuss why 3D printing hasn’t delivered on its promises.

Technology Management Industry Analysis

By Michael R. Wade and Amit M. Joshi

17 August 2023

Article

How AI will accelerate the end of the 5-day week

Experiments with different working patterns have been hit and miss, but the potential of generative AI offers a radical new way forward for productivity, employment, and employee happiness

Innovation Technology Management Social Innovation

By Michael R. Wade

06 July 2023

Article

Quantum computing: The tech revolution that wasn’t

Amit Joshi & Mike Wade discuss why quantum computing now faces an engineering problem, and what the future holds for lightspeed processing power

Technology Management Innovation

By Michael R. Wade and Amit M. Joshi

22 June 2023

Get a personal recommendation

Schedule a call with a Program Advisor to discuss your professional development and see if this is the program for you.

Join a free information session

Join online and experience a walkthrough of the Digital Transformation programs, how they work, what you can expect and how it will impact your career.

Build your digital journey @IMD

Discover IMD Digital Transformation program portfolio and customize your learning journey to your specific needs.

Complete 15 days of programs to earn your Digital Excellence Diploma

Accelerate your career with IMD Digital Excellence Diploma, by getting the right skills, frameworks and tools.

Next start & fee

Length: 5 days at IMD campus

Dates

9 Oct – 13 Oct 2023

Location

Lausanne

Length

5 days

Price

CHF 10,900

Apply

Dates

4 Dec – 8 Dec 2023

Location

Lausanne

Length

5 days

Price

CHF 10,900

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Dates

29 Jan – 2 Feb 2024

Location

Lausanne

Length

5 days

Price

CHF 10,900

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Dates

22 Apr – 26 Apr 2024

Location

Lausanne

Length

5 days

Price

CHF 10,900

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Dates

17 Jun – 21 Jun 2024

Location

Lausanne

Length

5 days

Price

CHF 10,900

Apply

Dates

2 Sep – 6 Sep 2024

Location

Lausanne

Length

5 days

Price

CHF 10,900

Apply

Dates

14 Oct – 18 Oct 2024

Location

Lausanne

Length

5 days

Price

CHF 10,900

Apply

Dates

2 Dec – 6 Dec 2024

Location

Lausanne

Length

5 days

Price

CHF 10,900

Apply

Get special pricing when you pursue the Digital Excellence Diploma.
Tuition, teaching materials, and lunch are included.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

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