Leveraging digital innovations to transform your business.
Leading Digital Business Transformation
Leveraging digital innovations to transform your business.
Location Lausanne, Dubai and Singapore
Length 5 days
Fee CHF 10,900
Next program starts 13 March 2023
Digital transformation: find your path and pace and leave with a strategic plan
How important is digital transformation to your business? Are your competitors deploying digital technology or digital strategies that are disrupting your market position? Leading Digital Business Transformation helps you assess how your company should evolve to extract the most value from digital technologies and business models. You leave with a digital strategy roadmap, ready to make the transformation happen in your company.
Leading Digital Business Transformation is Europe’s largest and most established executive program focused on digital transformation. This digital program brings you the best business insights for the digital age tapping into the latest research from the Global Center for Digital Business Transformation.
Understand how digital technologies and business models are radically changing competitive dynamics across industries.
See into the mindset of digital disruptors, like Amazon, Google, Alibaba, and Silicon Valley “unicorns”.
Understand how to become a much more agile organization and beat the competition.
Drive digitization across your organizational value chain while preserving your core business and competing in new markets.
The typical participant profile includes: business leader, senior manager or entrepreneur in charge of developing or implementing a digital business transformation. You may be in marketing, operations, IT, strategy, HR, or general management.
Years of experience
Attending Leading Digital Business Transformation gave me solid insight into digital transformation. We learned how it works in the real world, by exploring case studies. The program showcased how technology can create disruptive innovations in business and can be such a great enabler of change.
The program gave me great business insights that helped me achieve a hybrid cloud enterprise collaboration for my company.
You must want it and thereby be willing to engage, share, discuss and prepare. If you do so the ROI is huge thanks to a great program, highly engaged tutors and attendees.
When it comes to digital transformation, the keyword is ‘transformation’. Digital is an enabler but it is only a means to an end. The end is always some kind of business performance benefit.
You explore the dynamics of digital disruption and transformation to improve organizational performance. You will explore the implications of digital tools, technologies, and business models for marketing, sales, strategy, operations, and leadership from planning to execution.
During the program, you’ll be exposed to a unique framework call the “Transformation Orchestra”, developed by IMD’s Global Center for Digital Business Transformation. The framework is designed to break down the organizational value chain into different elements. Each of these elements, Go-to-Market, Engagement and Organization, needs to be addressed, in isolation and in concert, through a typical digital transformation journey.
Your core focus throughout the week and main deliverable when you leave is the development of a strategic roadmap for digital transformation of your organization.
You’ll explore how to:
- Develop and execute a digital strategy.
- Protect yourself against disruption.
- Build powerful digital platforms.
- Become a digital disruptor.
- Improve your agility.
What does an agile organization look like? We discuss a set of capabilities that distinguish agile organizations from the rest.
The agenda is organized with sessions over 5 days, including interactive discussions, case studies from both traditional and disruptive organizations, peer sharing, guest speakers, and cutting-edge content.
- The Digital Business Transformation Journey.
- The Quest for AgilityCase: McLaren.
- The Hidden Power of Analytics.
- Opening dinner.
- Digital Strategy: Platforms and Ecosystems Strategy.
- Digital Strategy: “China’s digital giants growing in a world beyond boundaries”.
- Cyber Security.
- Digital Execution: Your Digital Execution Plan.
- Digital Marketing.
- Digital Culture for Digital Transformation.
- Digital Transformation Governance.
- Transformation through Big Data and Analytics.
- COVID-19 and Digital Transformation.
- Corporate Digital Responsibility.
- Apero and Closing Dinner.
- Digital Strategy: Fighting Against Disruption Case @Leisure.
- Program close.
New global destinations have been added to Leading Digital Business Transformation. Enjoy the same core content and foundational frameworks, now with regional-specific case studies and examples included.
Leading Digital Business Transformation Singapore and Dubai 2023 additions:
Local examples including governmental and non-private sector digital transformation in addition to profit organizations. Guest speakers bringing regional perspectives of digital transformation.
Connecting digital strategy with data analytics
Build an integrated understanding of digital strategies and data analytics.
Lead and implement your digital vision
Build your digital execution capabilities to drive greater organizational agility, leverage technology and successfully implement frameworks for transformation
Drive innovation with new technologies
Discover which technology will enable you to create new business opportunities. In collaboration with EPFL (Swiss federal institute of technology).
Digital ethics boards can help companies navigate tricky ethical issues as they innovate – provided they are carefully planned, say Tomoko Yokoi and Michael Wade at IMD Business School
The world’s largest technology companies have delivered stellar growth, but the good times may prove their eventual undoing, argues Mike Wade, Professor of Innovation and Strategy at IMD Business School; Cisco Chair in Digital Business Transformat…
Digital transformation initiatives often fail because they lack clear objectives. Michael Wade and Massimo Marcolivio explain how to communicate the ‘good numbers’.
Schedule a call with a Program Advisor to discuss your career goals and see if this is the program for you.
Join online and experience a walkthrough of the Digital Transformation programs, how they work, what you can expect and how it will impact your career.
Discover IMD Digital Transformation program portfolio and customize your learning journey to your specific needs.
Length: 5 days at IMD campus, Dubai or Singapore.