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 - IMD Business School  - IMD Business School  - IMD Business School
On campus program
Digital Strategy, Analytics & AI

Connect your digital strategy with data analytics and AI

On campus program

Digital Strategy, Analytics & AI

Connect your digital strategy with data analytics and AI

Location
Lausanne
Length
5 days
Fee
CHF 10,900
Next program starts
10 June 2024
Build an integrated understanding of digital strategies, data analytics and AI

Advances in generative Artificial Intelligence like ChatGPT, offer you the opportunity to build smarter business models, make better decisions and generate new value for your customers. But how do you integrate AI into your digital strategy to boost growth and results?

Digital Strategy, Analytics & AI program provides you with a comprehensive framework that integrates digital strategy with data analytics and AI, enabling you to add value in your digital transformation. Over five days, you will learn about platform ecosystems and how the platform way of doing business is different. For success, you need not only know the platform strategy, but also learn how this connects with your data analytics, AI and data strategy.

Using a hands-on experiential approach, the program will equip you with practical tools and new confidence to leverage digital strategies, analytics and AI, and create sustainable competitive advantage for the long term.

Explore digital platforms

Explore the different digital platforms and see how you can replicate their success factors.

Learn about analytical models

Learn about the various types of analytics and commonly used analytical models.

Leverage Artificial Intelligence

Understand how open/generative AI models like ChatGPT can help you generate new value.

Build an integrated understanding

Build an integrated understanding of digital strategies, analytics and AI to ensure you execute with confidence.

 - IMD Business School
You and your class

You are a manager looking to dive deeper into the topics of digital transformation, analytics, AI and platform strategy and connect these platforms together. You already have the foundations and will be responsible for developing and implementing a digital strategy, and/or making complex decisions related to digital transformation and leveraging analytics/AI. Now you are ready to connect strategy with analytics and AI.

Join a diverse group of like-minded peers from different industries, cultures, and nationalities and who face the same digital-related challenges.

Recent profiles include participants from governments, pharma, banking, technology and manufacturing, as well as platform-based companies. Read more about the admission criteria.

2023 class profile (average data)

16

YEARS OF EXPERIENCE

65%

Senior & C-level

43

Average age

16

nationalities

What participants say about this program
 - IMD Business School
Carl Michael Hennen

Director/Strategic Business Partner, Novartis, Switzerland

Challenge the status quo

It’s a deep dive into the world of unstructured data, prescriptive apps, AI, ML, and Generative AI. This program equipped me with valuable skills and inspired me to continuously challenge myself and think innovatively. It made me “rewire” my brain to reflect differently and challenge my status quo.

 - IMD Business School
Tania Mueller

Global Head Institutional Client Service Management, UBS, Switzerland

An inspiring week

What an inspiring week. I learned from amazing faculty and about 50 other global professionals in different industries. We are all on the same path to transition from legacy mode to a digital journey for our businesses and clients. Very exciting!

 - IMD Business School
Roberta Fabretti

Digital Marketing and E-Commerce Strategist, Switzerland

Top-notch group of peers

It’s a unique, impressive experience which has deeply changed my approach while reinforcing that digital transformation is the only way to create sustainable competitive advantage for any business. Thanks also to the top-notch group of other peers from all over the world.

 - IMD Business School
Marcel Härtlein

Group Head Digital & Member of the Executive Board, Lalique Group, Switzerland

Fantastic learning experience

Awesome attendees, faculty and exciting conversations on overcoming the (significant) challenges in digital transformation. It’s a fantastic learning experience, delivering valuable insights, practical action items and world-class tools.

 - IMD Business School
ChatGPT: hype or reality?

New digital services and technologies are released all the time, and every so often, one comes along that hits the viral jackpot. But is ChatGPT here to stay?… by Profs. Michael Wade and Amit  Joshi

 - IMD Business School

Machine learning offers you an infinite choice of analyses, but you need to know which ones are truly strategic and fundamental to your business.

Read more

Mikolaj Jan Piskorski Program Co-Director
 - IMD Business School

Companies that manage their data through superior data strategies and leverage AI will gain advantage over their peers and competitors.

Read more

Amit Joshi Program Co-Director
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Get the latest business insights for the digital age from IMD

IMD offers a wide range of programs to help you build your digital skills. All give you access to world-leading research from the Global Center for Digital Business Transformation.

Next start & fee

Length: 5 days on campus.

Dates
10 Jun – 14 Jun 2024
Location
Lausanne
Length
5 days
Price
CHF 10,900
Dates
16 Sep – 20 Sep 2024
Location
Lausanne
Length
5 days
Price
CHF 10,900
Dates
27 Jan – 31 Jan 2025
Location
Lausanne
Length
5 days
Price
CHF 10,900
Dates
2 Jun – 6 Jun 2025
Location
Lausanne
Length
5 days
Price
CHF 10,900
Dates
15 Sep – 19 Sep 2025
Location
Lausanne
Length
5 days
Price
CHF 10,900
 - IMD Business School  - IMD Business School  - IMD Business School
Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.

Executive Certificate in Digital Business Excellence

Build your personalized learning journey, be recognized for your digital expertise and accelerate your career.

 - IMD Business School
What would you like to learn?
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Learn more about IMD