Reinventing Luxury Lab

Mélanie is an experienced marketing professional with over 15 years of expertise in global, regional, and country roles. She holds a Master’s degree in Management and began her career at P&G, where she worked on prestigious fragrance brands. She later joined COTY, achieving significant share growth through digitalization and by creating regional capabilities. Joining Nespresso in 2019, Mélanie played a pivotal role in establishing the brand’s fundamentals and elevation strategy. She received accolades for revitalizing the brand and enhancing internal capabilities. Mélanie is a passionate and purpose-driven leader who inspires diverse teams to go beyond the status quo.

Cédric Bourassin is a lecturer in culinary arts and fine dining at EHL Hospitality Business School, where he is Head Chef of the gastronomic teaching restaurant Berceau des Sens. The Berceau des Sens is the only Michelin-starred training restaurant in the world. Cédric has worked for prestigious restaurants and hotels in Europe, Malaysia and Japan, earning a three-star Michelin rating for the latter’s Michel Bras TOYA restaurant when he was Head Chef and Director.

Dr Matthias Fuchs is Assistant Professor of Marketing at EHL Hospitality Business School, and Director of the Institute for Customer Experience Management. He researches digital customer behavior, product and service configurators, and customer feedback and his work has featured in top-tier business journals. An experienced educator, he teaches marketing, brand management, customer experiences, and computational thinking. He holds a Ph.D. in marketing from the University of St. Gallen. Before joining academia, Matthias spent over seven years in brand management and marketing.

Clarisse Desgeorge is the Chief Marketing and Digital Officer at ZENITH. With two decades of experience in the luxury sector and nearly 15 years in managerial roles, Clarisse worked at Cartier, TUMI and Bell & Ross before joining ZENITH in 2018. She has been instrumental in increasing the brand visibility and desirability across all channels. Part of the brand’s executive and product committees, Clarisse leads a growing team of over 20 people to build and implement the brand strategy, while also driving the digitalization of the brand. She also takes on a leading role in defining the brand’s collaborations and is a driving force behind ZENITH’s CSR strategy.

Karl Schmedders is Professor of Finance. His research and teaching focuses on sustainability and the economics of climate change. He is therefore able to provide key insights on the transition risk arising from the shift to a greener economy and help companies face up to the challenges of potential asset degradation and increasing carbon prices. …

Julia Binder is Professor of Sustainable Innovation and Business Transformation. She specializes in the intersection between sustainability and innovation. Her research and teaching explore the processes, strategies, and mechanisms that allow entrepreneurs and managers to combine economic, social, and environmental impact in their businesses. As Di…