IMD business school for management and leadership courses

Length 2 days

Fee CHF 3,500

When 9-10 November 2023

Where to be confirmed

What is IMD’s Reinventing Luxury Lab?

The luxury sector is exposed to relentless volatility and change. Reinventing Luxury Lab is an experiment-based strategy program that enables you, an executive or professional from the luxury industry, to prototype and field-proof the key elements you need to make your brand resilient and enduring.

Each Reinventing Luxury Lab explores a different theme. Combining the latest research, a review of best practices, and new business cases, the program also provides a stimulating environment for peer-to-peer conversations about ways to gain and maintain relevance while keeping your brand promise.

Themes of previous editions include:

  • Future-proofing luxury in volatile times
  • Purposeful luxury
  • Leading through the crisis with agility

The theme of the next session will be announced soon.

Agility & resilience

Build agility and resilience at the core of your strategy, operations, and organization.

Effective decision-making

Learn to make tough strategic choices even when the context is uncertain.

Hands-on experience

Prototype and field-proof the key elements of your brand transformation and renewal.

Real-world learning

Get exposed to real-life commitment strategies and next practices developed and implemented by industry-leading brands.

You and your peers

The two-day workshop is designed for executives and professionals of the luxury industries including Fashion, Jewelry, Watchmaking, Automotive, Accessories, Home and Interior Design, Cosmetics, Private Banking and Hospitality.

The Reinventing Luxury Lab is the ideal networking platform, during the workshop and after – and not least through the dedicated community of IMD alumni across luxury sectors.

Inspirational faculty & industry guest speakers
Networking opportunities with senior peers
A dedicated IMD alumni community from luxury sector

In these volatile times, luxury brands must future-proof themselves and learn to create new paths forward to meet the challenges that lay ahead.

Read more

Stéphane J.G. Girod Program Director
Discover the impact of the Reinventing Luxury Lab

Executives from across the luxury sector join Reinventing Luxury Lab to answer the questions posed by today’s challenges and discover practical solutions to reinvent their approaches. Hear what some participants say.

“The program is a great mix of fact-based cases, guest speakers, and encounters.”
Isabelle Sultan, Chief Sustainability Officer, Parfums Christian Dior, France

Isabelle describes the importance of meeting and networking with other luxury industry professionals and how this, combined with other aspects of the program, makes for a truly enriching experience.

“Luxury is about creating dreams and desires. The Reinventing Luxury Lab has been a great source of inspiration.”
Philippe Blondiaux, Global Chief Financial Officer, Chanel, UK

Philippe shares his experience of the program and describes how he was inspired by the rich agenda, insights, and interaction with other participants.

“The exchange with other professionals during the program is something that is so unique and valuable.”
Edith Gerhardt, CEO, Hirmer Hospitality, Germany

Edith explains how learning with and from others in the luxury industry not only enhanced her program experience, but also gave her the tools to impact change in her own organization.

“The program offers a stimulus to think differently.”
Riccardo Bellini, CEO, Chloé, France

Riccardo details how being stimulated by subjects that are relevant through the industry is a very powerful tool for management to rethink the way they do business.

Get inspired by our faculty and guest speakers

Assess your professional profile

Want to know if this is the right program for you? Have your profile analyzed by a Program Advisor, who will provide you with personalized guidance for your career.

Next start & fee
9 Nov – 10 Nov 2023
2 days
CHF 3,500

Tuition, teaching materials, and lunch are included.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

Program organized in partnership with

What would you like to learn?
Learn more about IMD