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From major multinationals like Nestlé to family businesses like Firmenich, IMD’s cases serve as a key learning tool for senior executives worldwide. Highlighting the work of IMD faculty,…

Digital transformation has become an imperative for most companies, but the process can be intense and agonizing. Leaders need to surmount manifold challenges that have more to do with people and culture than technology.

“I can’t make this any better. This is too hard. I can’t afford to make any mistakes."

Sound familiar? These are the thoughts of a leader with a fixed mindset, trapped by the fear of humiliation,…

Why is purpose so important for organizations? Why should more leaders take it seriously? How can we align our personal purpose with work?

Some argue that the main driver behind the rise of purpose comes from pressure…

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IMD’s Martin Hilti Professor of Marketing and Change Management, Seán Meehan, and Charlie Dawson, founder of the pioneering customer-led consultancy, The Foundation spent years researching how some companies…

With the proliferation of so many buzzwords around sustainable business models and social and environmental impact, executives and financial decision makers are increasingly looking for…

Taiwan remains one of the most successful economies to tackle the dual problem of the health and economic crisis of the past 18 months and entered the top ten for the first time since 2012 in the IMD World…

AI has been touted as the next big thing, but can it really help you? 

Many managers confess that the relentless influx of new and better AI confuses them, and that determining how best to leverage it can…

In 2014, French rail operator SNCF ordered some 300 new trains at a cost of €15 billion. When they were delivered a couple of years later, the company realized that they were too wide for many of the train stations…

Before one can strive for inclusiveness, it is important to understand what engagement looks like. “Participating means just asking for information but engagement means actually eliciting opinions on the critical…

Does your company claim that it puts its customers first, but actually focuses more energy on efficiencies? Did you used to live and breathe customer centricity, but now your competitors are leading the…

From ancient sailors in search of new lands to Elon Musk in pursuit of passenger space travel, the North Star has served as both an inspiration and a guiding light.  

Your company’…

How can we color in the full rainbow of agile methods across an organization, instead of restricting ourselves to a limited color palette?

This was one of the questions posed and answered by Professor Stéphane J.G.…

What does it mean to be a truly customer-centric enterprise? It’s a fashionable phrase that is regularly heard in business circles but has fallen prey to overuse.  

“It&rsquo…

David Bach, Dean of Innovation and Programs and Professor of Strategy and Political Economy at IMD and Alyson Meister, Professor for Leadership and Organizational Behavior at IMD, are leading executives in an interactive…

Sustainability has the power to unlock future success for companies – if it’s done well.

With investors, customers, employees and regulators piling on the pressure for companies to contribute in a positive way…

In this interview, Professor Farber reflects on why there is a growing need to provide executives with the right tools to take a more integrated approach to impact and business– and to change mindsets when it…

It’s not enough to simply ask open questions and follow up questions, for leaders to avoid the knowledge trap they need to consider the mix of questions they ask. 

IMD Professors of Strategy Arnaud Chevallier…

IMD’s 2021 Digital Vortex Report reveals that 90% of executives across 14 industries surveyed are moving closer to the center of the vortex, where the velocity and magnitude of change…

Strategic planning has its strengths and limitations. Professor Stéphane J.G. Girod confronted this dichotomy head on in the webinar “Strategic planning is dead, long live strategic planning”.

The…

“For years, Chinese entrepreneurs have been obsessed with learning from the west – particularly the US – and people may ask, is it learning or copying? What we have learned is merely copying the US…

We are at an important inflection point in the evolution of the private sector’s role in stimulating social innovation. While the field of social innovation has shown tremendous growth over the past decade, many…

At a glance

• When Anna, an experienced executive, became general manager at Roche Diagnostics Belgium (RDB), this seemed like a classic appointment to steer continued success.
• RDB had a reputation as a successful…

Logitech has sold billions of computer mice and other computer peripherals over the 38 years of its existence. It was a typical growth company profiting on the success of the PC with an unprecedented history of top and…

This is an abridged version. Philip Morris International (PMI) CEO Andre Calantzopoulos announced in 2016 a radical pivot in the Marlboro cigarette manufacturer's strategy: the company would shift to 'smoke-free'…

When the COVID pandemic hit developed economies in full swing in the spring of 2020, companies scrambled to make sense of the implications for their business models. In most cases, reactions were defensive, aimed at…

ABP was Europe's largest pension fund with assets under management of EUR440 billion. Although ABP was much admired abroad as an industry frontrunner, at home where it managed nearly one-third of Dutch pension wealth, it…