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    Online program
    Business Analytics for Leaders

    Master digital analytics to drive innovation.

    Online program

    Business Analytics for Leaders

    Master digital analytics to drive innovation.

    Location Online

    Length 8 weeks
    (4-6 hours per week)

    Fee CHF 2,950

    Next program starts 29 April 2024

    Certification Receive IMD certificate upon completion

    Harness the strategic power of business analytics

    Are you a manager or an executive who wants to understand the basics of big data and data analytics and their application in business?

    Business analytics help organizations to anticipate trends and outcomes and make informed decisions. Our Business Analytics for Leaders program is designed to give you a strategic overview of different types of big data and data analytics, allowing you to identify how your organization can use them to drive success. You’ll learn the difference between offensive and defensive analytics strategies and reflect on the strategy your business needs. Practical tools will enable you to assess your organization’s data analytics capability, compare it with that of other companies, and identify gaps.

    You’ll have a brief introduction to artificial intelligence and machine learning, and discover how you can leverage them to create a competitive edge for your business.

    Towards the end of the program, you’ll develop a digital analytics roadmap for your business.

    Build a competitive edge

    Gain a robust comprehension of the fundamentals of big data and data analytics and their practical implications. Discover how business analytics can empower organizations to forecast trends, make informed choices, and drive future success.
    Dive into diverse sources of data

    Explore the various sources of data, both within and outside your organization, to unlock valuable insights. Discover the potential hidden in diverse data streams, enabling you to make data-driven decisions.
    Grasp the fundamentals of analytics

    Discover the different types of analytics and their compatibility with your needs. Identify the analytics strategies that align with your business goals and enable you to derive meaningful conclusions and impactful outcomes.
    Assess your data analytics maturity

    Evaluate how advanced your organization is in using data analytics. Identify the strengths and weaknesses of your data analytics capabilities to make improvements and match industry best practices.
    Discover the learning journey
    What our participants say

    Business Analytics for Leaders gave me a high-level understanding on how to use business analytics to a strategic advantage. The executive program has a very interesting practical take, with hints, inputs, and tools that I was able to immediately use in my day-to-day work. IMD again provided me with a top-quality learning experience.

    Claudio Elia Legal Director, STMicroelectronics International NV, Switzerland
    Experience the program
    Drive your big data strategy – Discover the program highlights.
    Find creative solutions for handling big data – Learn more from Program Director.
    Excellence in blended learning
    The IMD difference

    Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.

    Discover our distinctive approach to online learning.

    Access to thought leadership, regardless of location

    Programs designed and taught by IMD faculty, world-renowned experts in their fields.

    Personalized expert coaching

    One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

    Interaction with peers

    Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

    Bite-sized knowledge for improved learning outcomes

    Micro-learning focused on knowledge retention and actionable insights.

    Compelling multimedia content

    Carefully designed multimedia material for a dynamic online experience.

    Applied learning for real impact

    Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

    Next start & fee

    Length: 8 weeks (4-6 hours per week).

    Dates
    29 Apr – 23 Jun 2024
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    Dates
    7 Oct – 1 Dec 2024
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    See admission information
    Digital Excellence Diploma

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    Digital Excellence Diploma

    Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

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    Discover IMD’s online programs
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    Discover IMD’s online programs

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    Elevate your executive career

    Earn your Online Advanced Certificate and take your career to the next level.

    Complete three online programs to deepen your expertise in a specific area that is relevant to your aspirations and goals.

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