IMD business school for management and leadership courses

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Generative AI for Business Sprint

Harness the power of generative AI for your business.

Generative AI for Business Sprint

Harness the power of generative AI for your business.

Location

Online

Length

1 week

Fee

CHF 950

Next enrollment deadline

14 June 2024

Sprint format
Generative AI Sprint
Develop an effective and ethical AI strategy aligned with your business objectives.
Duration
1 week
Price
CHF 950.00
Choose a start date
About this Sprint
Are you wondering how you can apply AI to your business? Are you looking to strip away the hype and understand what AI really can and can’t do? And what social and ethical aspects should you consider when handling personal data?

Gain the insights you need to demystify generative AI and explore its application in business through multiple real-world examples. Learn about the practical aspects of implementing AI and how to avoid the most common traps of implementation. Explore ChatGPT, ethics-attribution/plagiarism and IP ownership/copyright infringement​.

What you’ll learn
  • 1
    The what: Demystifying AI and machine learning
    • Understand exactly what Artificial Intelligence is today.
    • Learn the difference between AI and Machine Learning (ML).
    • Discover the different types of ML.
    • Get an intuitive understanding of how a Neural Network works.
  • 2
    The why: Business applications of AI
    • What AI can do for you and your business.
    • Taking AI from the lab to practice.
    • Learn about the types of problems AI can solve in real life.
    • See actual, cutting-edge applications of AI.
  • 3
    The how: Driving successful AI implementation
    • AI implementation traps.
    • Technology and infrastructure for successful AI implementation.
    • Using AI for complex decision making.
  • 4
    The catch: Ethical AI, regulations and governance
    • The potential negative consequences of AI.
    • The root causes of unethical AI applications.
    • Regulatory landscape and upcoming developments in AI regulations.
    • The importance of governing AI in your organization.
Who will benefit?
 - IMD Business School
Corporate executives

Senior executives looking to stay on top of the latest technology trends and gain a better understanding of the different applications of AI.

 - IMD Business School
Founders / Entrepreneurs

You are looking to create or expand your business into the field of artificial intelligence and machine learning.

 - IMD Business School
Business professionals

Professionals looking to upskill and advance in their career with the recent advancement in applications of AI in business.


Schedule overview

All live sessions are recorded and will be available for replay on the learning platform.

Please select a starting date:
See program schedule details below
DAY 1: Live virtual
Live virtual session 1: Sprint overview and connecting
DAY 1: Online module 1
The WHAT: Demystifying AI and machine learning
  • Understand what is ‘Artificial Intelligence’ today
  • Learn the difference between AI and “Machine Learning”
  • Discover the different types of ML
  • Get an intuitive understanding of how a Neural Network works
DAY 2: Live virtual session 2
Faculty lecture
DAY 2: Online module 2
The WHY: Business applications of AI
  • What can AI do for you and your business
  • Taking AI from the lab to practice
  • Learn about the types of problems AI can solve in real life
  • Discover cutting-edge applications of AI
DAY 3: Live virtual session 3
Faculty lecture
DAY 3: Online module 3
The HOW: Driving successful AI implementation
  • AI implementation traps
  • Technology and infrastructure for successful AI implementation
  • Using AI for complex decision making
DAY 4: Live virtual session 4
Faculty lecture
Day 4: Online module 4
The CATCH: Ethical AI, regulations and governance
  • The potential negative consequences of AI
  • The root causes of unethical AI applications
  • Regulatory landscape and upcoming developments in AI regulations
  • The importance of governing AI in your organization
DAY 5: Live virtual session 5
Q&A and time to discuss your project
Peer review
Submit project for peer review
Feedback
Submit peer feedback
Certificate
Receive your program certificate
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Get exclusive access to IMD ChatGPT

Personalized learning that extends beyond the program​.

Generative AI Sprint: Exclusive ChatGPT

Generative AI Sprint is “AI powered” with exclusive access to IMD ChatGPT during and after the program.

Engage with all your questions

Ask follow-up questions and engage in specific areas relevant to your industry or personal situation.

Use powerful IMD ChatGPT

IMD’s ChatGPT is trained on program sessions as well as IMD broader expertise.

Meet your Program Directors
 - IMD Business School

“Organizations struggle to identify optimal AI strategies and how to implement them. Demystifying Machine Learning and understanding its uses and limitations is crucial to organizational success.”

Amit Joshi
Professor of AI, Analytics, and Marketing Strategy

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven transformations in industries such as banking, fintech, retail, automotive, telecoms, and pharma.

Joshi believes that no organization’s digital transformation is complete until they really understand their…

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has extensive experience of AI and analytics-driven…

Amit Joshi is Professor of AI, Analytics and Marketing Strategy. He specializes in helping organizations use artificial intelligence and develop their big data, analytics, and AI capabilities. An award-winning professor and researcher, he has…

 - IMD Business School

“AI is here to stay but we really need to step up the game when it comes to proactively considering ethical implications of the automated decision making systems that we are using.”

Öykü Işık
Professor of Digital Strategy and Cybersecurity

Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle cybersecurity, data privacy, and digital ethics challenges, and enables CEOs and other executives to understand these issues, which she believes are too important to be left to technical specialists…

Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming global thought leaders, she helps businesses to tackle…

Öykü Işık is Professor of Digital Strategy and Cybersecurity. She is an expert on digital resilience and the ways in which disruptive technologies challenge our society and organizations. Named on the Thinkers50 Radar 2022 list of up-and-coming…

What participants say about this Sprint
 - IMD Business School
Julie Maillotte

Corporate Communications Director – Brand & Events, Givaudan, Switzerland

Information packed

Sprint is packed with great information but never overwhelming. The live video sessions are a pleasure to watch.

 - IMD Business School
Sharon Vergotine

Principal Customer Success Account Manager, Microsoft, The Netherlands

Insightful, engaging, enriching

Faculty’s approach to conveying complex topics is truly remarkable. It makes the learning experience very insightful, engaging and enriching. Sprint has made a lasting impression.

 - IMD Business School
Ioannis Karagiannis

Global Learning & Development Partner | Group HR, Holcim, Switzerland

Purposefully designed

Every learning element of Sprint is purposefully designed, making for a great learning experience.

 - IMD Business School
Swapnil Rai

Director Sales Operations – APAC Offshore | Vestas | India

Easy-to-understand examples

The concepts are very well articulated, with relevant examples for easier understanding irrespective of whether one has previous know-how of the subject.

 - IMD Business School
Daniel Escudero

Director Process & IT EMEA | CEMEX Innovation Holding | Switzerland

Helps demystify AI

The sessions around demystifying AI and machine learning were particularly helpful.

 - IMD Business School
Olivier Rivas

Global Channel Development Manager | Philip Morris International | Switzerland

Valuable insights

This sprint has been essential to expand my understanding of AI, including demystifying AI, AI strategic challenges, AI business applications, driving successful AI implementation, ethical AI, regulations, and governance. I have gained valuable insights into the current capabilities of AI and its potential impact in the future. Many thanks to faculty for making the learning experience truly enjoyable.

What is IMD Sprint?

IMD Sprint is a fast-paced online learning program delivered in short, highly engaging sessions. Each Sprint includes faculty-led, live virtual sessions (approx. 4 x 1h per week) as well as high quality pre-recorded multimedia content you can watch at your own pace. The total time commitment is approx 1-2 hours per day over 2 weeks. You receive IMD certification on successful completion.

 - IMD Business School

How a Sprint works

After registration, you’ll gain access to IMD online learning portal to set up your profile and complete any necessary pre-work. On the program start date, you’ll be able to access the links to the live virtual sessions, review pre-recorded materials, engage with fellow participants, and work on your project (if applicable).

Live virtual sessions

Interact with faculty and guest speakers

Pre-recorded multimedia content

Engage with high-quality content, available to watch at your own pace

Peer learning

Gain insights from your cohort

Project

Turn learning into your own action plan

Generative AI Sprint
Develop an effective and ethical AI strategy aligned with your business objectives.
Duration
1 week
Price
CHF 950.00
Choose a start date
 - IMD Business School
 - IMD Business School
 - IMD Business School