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    Heineken success - IMD Business School
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    Future-proofing HEINEKEN: A strategy for success in uncertain and volatile times

    In 2022, HEINEKEN CEO, Dolf van den Brink, steered the company through a rapidly changing world. With positive results, the EverGreen strategy showed promise. However, rising costs and global inflation presented significant challenges. How did HEINEKEN continue to thrive amidst these shifts? Discover more about the strategic initiatives designed to secure HEINEKEN’s path to sustainable success.

    Niccolò Pisani and Inès Augier
    April 2025
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