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Case of the month L'Oreal
Case of the month

Lโ€™Orรฉal the beauty of supply chain digitalization

Lโ€™Orรฉal recognized the importance of innovation and digitalization in maintaining its market-leading position in the beauty industry. Marketing, sales, and customer outreach all benefitted, but it was supply chain that saw the biggest transformation, uniting the company’s various functions to enable the implementation of new business strategies.

4 September 2023