IMD draws on its close interactions with the business world to produce compelling case studies that are regularly sought after and utilized by peer business schools, universities and companies around the world.

Case of the month

L’Oréal the beauty of supply chain digitalization

L’Oréal recognized the importance of innovation and digitalization in maintaining its market-leading position in the beauty industry. Marketing, sales, and customer outreach all benefitted, but it was supply chain that saw the biggest transformation, uniting the company’s various functions to enable the implementation of new business strategies.

By Ralf W. Seifert and Richard Markoff

4 September 2023

Find out more

IMD case collections