Online program
Digital Transformation in Practice

A practical, step-by-step approach to digital business implementation.

Online program

Digital Transformation in Practice

A practical, step-by-step approach to digital business implementation.

5 weeks
CHF 1,950
Next program starts
28 October 2024

Implement and accelerate your organization’s digital transformation

Digital transformation has become a necessity, yet research suggests that 87% of digital transformation initiatives fail to meet expectations. If you’ve been tasked with implementing your organization’s digital transformation, you need to be aware of the pitfalls you will inevitably encounter and be familiar with experience-based best practices.

IMD’s Digital Transformation in Practice program provides practical solutions to concrete digital implementation challenges. It enables you to accelerate and take the risk out of digital transformation by drawing on real-world experiences. This program is based on a decade of research on digital transformation and hundreds of interviews with business leaders.

At the end of the program, you will have a clear mental roadmap of the main challenges you will face and a toolbox of actionable solutions.

You can take this program as a stand-alone course or as part of the IMD Executive Certificate in Digital Business Excellence or the IMD Online Executive Certificate.

Master effective implementation

Acquire the skills to set up and execute a successful digital transformation strategy, ensuring effective implementation and tangible results.

Maximize your digital project ROI

Learn techniques and strategies to optimize return on investment from your digital projects, enabling you to extract maximum value and drive business growth.

Navigate people and culture challenges

Gain tools and knowledge to address human aspects of digital transformation, overcoming critical people and culture challenges for success.

Respond with agility to digital disruption

Develop the ability to efficiently navigate digital disruption and enable your organization to thrive in a rapidly changing business landscape.

 - IMD Business School
You and your class

You are a business leader, functional or middle manager, digital project manager, or practitioner seeking a practical, step-by-step approach to digital business transformation. You need insights into proven solutions to the common pitfalls of digital implementation in order to succeed your own.

If you have completed other IMD digital transformation programs, you will find this program a valuable next step in your learning journey as it offers hands-on, practical advice on implementing your digital transformation.

Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. They will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways, during and beyond your learning experience.

2022 class profile (average data)


Years of experience


Average age





Digital Transformation in Practice enabled me to demystify digital transformation. It provided comprehensive and practical information about organizational setup as well as the nuts and bolts of piloting and scaling transformation initiatives. The program is loaded with nuggets of wisdom on best practices –  and the pitfalls to avoid.

 - IMD Business School
Daniel Chua Director, Learning Delivery, SEED Institute, Singapore

Digital Transformation in Practice showed me the steps to take for a successful digital transformation execution strategy. I now have the clarity, confidence, and tools to be able to support any firm, irrespective of industry, on its digital transformation journey.

 - IMD Business School
Jolone Okorodudu Executive Director Wealth Management Africa, UBS Switzerland AG, Switzerland

The program exceeded my expectations. The content, level and speed were precisely what I was looking for. I especially valued the cases and insights shared by the professors and other participants. I left feeling both inspired and equipped!

Digital Transformation in Practice participant Martina Berg - IMD Business School
Martina Berg Area Business Manager, Foundry, Sweden
Experience the program
“Successful digital transformation is driven by strong leaders.”- Discover the program highlights.
Creating a sense of urgency – Watch a class excerpt.

Your online learning journey

Your five-week journey will take you through the entire digital transformation process, from initiation to implementation, scaling, and the point when digital is firmly anchored within an organization and needs to be sustained. You will not only prepare to address the main challenges at every stage of the process, but will also translate these learnings into actionable steps for your organization.

Each week of the program requires 4-6 hours of time commitment and includes clear learning objectives and deliverables to help you self-measure the impact of your learning. You will be accompanied by a dedicated executive coach who will give you weekly feedback and support and help you to translate what you learn to your own context. 

Work on your own digital implementation challenge
Flexible online format with weekly deliverables
Weekly one-on-one coaching
Connect with others via group and peer work
Unit 1: Getting started
  • Learn how to create a clear and powerful digital transformation objective.
  • Adopt strategies to align the top team to drive transformation success.
  • Build urgency into the transformation even if your organization is performing well.
  • Develop effective funding mechanisms for your digital programs.
Unit 2: Ramping up execution
  • Get your board of directors on board for digital transformation.
  • Choose the right governance model for your transformation.
  • Learn how to make IT and digital work together seamlessly.
  • Leverage digital tools and technologies to achieve organizational resilience.
Unit 3: Capturing value
  • Learn how to manage partnerships and build ecosystems.
  • Find out how to manage digital in a responsible and sustainable manner.
  • Understand how to leverage digital to move from products to services and solutions.
  • Build a balanced portfolio of digital initiatives.
Unit 4: Engaging stakeholders
  • Learn how to become an effective digital leader.
  • Understand how to make the role of the CDO, or any digital leader, a success.
  • Develop approaches to build digital skills within your organization.
  • Understand and develop the literacies required for you and your teams to adopt a digital mindset.
Unit 5: Sustaining performance
  •  Learn how to effectively take digital projects from start start-up to scale-up.
  • Leverage different approaches to measuring the performance of digital initiatives.
  • Understand how to move beyond digital transformation.
  • Identify the steps required to transform into a digital business.

Learning toolkit

Videos & Readings
Quizzes & Discussion forums
Takeaways toolkit
Practical assignments
 - IMD Business School

Unfortunately, most digital transformations fail, but that doesn’t need to be the case. This program provides step-by-step solutions to the most common challenges.

Read more

Michael Wade Program Co-Director
 - IMD Business School

We’ve gathered learning from hundreds of practitioners to give anyone leading digital transformation the best chance of success.

Read more

Didier Bonnet Program Co-Director
The IMD difference

Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.

Discover our distinctive approach to online learning.

Access to thought leadership, regardless of location

Programs designed and taught by IMD faculty, world-renowned experts in their fields.

Personalized expert coaching

One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

Interaction with peers

Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

Bite-sized knowledge for improved learning outcomes

Micro-learning focused on knowledge retention and actionable insights.

Compelling multimedia content

Carefully designed multimedia material for a dynamic online experience.

Applied learning for real impact

Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

Next start & fee

Length: 5 weeks (4-6 hours per week).

28 Oct – 1 Dec 2024
5 weeks
CHF 1,950
28 Apr – 30 May 2025
5 weeks
CHF 1,950
27 Oct – 28 Nov 2025
5 weeks
CHF 1,950

Application deadline closes seven days before the session starts.
All fees quoted are exclusive of any value-added or other indirect taxes that may be due in any country.
IMD reserves the right to modify the program dates, location, and fee at any time.

Join as a team

A team from the same company that enrolls for any of our online programs benefits from a special rate (every 10th participant joins the program for free). We can also work with you to customize learning objectives to your team’s goals, enabling you to develop a common approach to your specific organizational challenges. Contact us to explore the best solution for you.

IMD Online Executive Certificate - IMD Business School
Earn an IMD Online Executive Certificate

Ready to elevate your career and personal development? IMD’s Online Executive Certificate offers an immersivefully online experience designed to enhance your expertise and skills in key business areas.

Choose between three learning tracks – Leadership, Strategy, and Digital Acceleration – to propel your executive career to new heights.

Discover more.

 - IMD Business School
One step closer to joining IMD alumni network

Successful completion of this program takes you one step closer to joining IMD’s powerful alumni network.

130k+ alumni


250+ events per year


50+ clubs worldwide