Jonathan Lachowitz founded a start-up venture in the Financial Planning industry called White Lighthouse Investment Management in 2006. He targeted a niche segment (US citizens living abroad) that had a critical problem that was not addressed by existing companies (e.g. US Tax Reporting). The organization has grown slowly and consistently. In 2015 the current form of organization is stretched to a maximum. There are several decisions Jonathan needs to make, he needs to decide whether or not to hire new employees or partners and he needs to come up with a strategy on what type of clients he should accept.
• How targeting a niche segment can be the key to success (need-based market segmentation).
• How to create a knowledge-based service company (using Business Model Canvas).
• Understanding the competition and fee models in the financial planning industry.
• How the entrepreneur’s unique choices link to the financials by analyzing the DCF projected in 5 years, NPV, IRR and RI.
• How this unique mix of consistent choices enabled initial success and sustainable growth.
2007 – 2018
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