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    Sprint programs

    A practical, step-by-step approach to digital business implementation.

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    Online program
    Marketing Strategy in the Digital Age

    Recreating customer value through digital.

    Online program

    Marketing Strategy in the Digital Age

    Recreating customer value through digital.

    Location Online

    Length 8 weeks
    (4-6 hours per week)

    Fee CHF 2,950

    Next program starts 29 April 2024

    Certification Receive IMD certificate upon completion

    Recreate customer value through digital

    In a world of increased digitization and rapidly evolving consumer behavior, few business functions have been as profoundly disrupted as marketing. Beyond tactical adjustments, what are the broader strategic implications of digital on marketing? How do you seize the opportunities arising from digital to rethink your marketing strategy and change the competitive game?

    This online program offers a strategic view on how to rethink marketing and value creation through the lens of digital. You will explore several pathways to redefine the value you bring to customers by transforming products, markets, and the customer experience. You will reflect on how customer centricity applies to your own context, and will expand your view on how to gain customer insights and educate and engage your target audience.

    At the end of the program, you will be equipped with the insights and skills to generate a digital marketing strategy that enables you to leapfrog competitors and redefine customer value.

    You can take this program as a standalone course or as part of the IMD Digital Excellence Diploma.

    Recreate customer value

    Explore diverse pathways to recreate customer value, empowering your marketing strategies to resonate with the dynamic preferences of the digital age.
    Gain customer insights and drive engagement
    Become familiar with outside-in and inside-out marketing activities to gain valuable customer insights and to educate, engage, and build strong connections with your audience.
    Learn the basics of customer centricity

    Grasp the fundamentals of customer centricity, putting customers at the core of your marketing efforts to deliver exceptional experiences that drive long-term success.
    Craft your digital marketing strategy

    Develop a strategic digital marketing plan tailored to your business, leveraging cutting-edge tools and techniques to stay ahead in today’s competitive landscape.
    Discover the learning journey
    You and your class

    You are a senior or mid-level marketer, digital native or business leader, who seeks to understand how marketing is being reshaped in the digital world and how to leverage the latest digital trends to leapfrog competitors.

    Your class is individually put together through a selection process to ensure that you experience the most impactful learning with a truly diverse group of global peers. Your class will become a trusted resource, encourage your learning journey, and surprise you in many unanticipated beneficial ways both during and beyond your classroom experience.

    Read more about admission criteria
    What our participants say

    Marketing Strategy in the Digital Age puts in your hands thought-provoking content and plenty of business insights on how B2B and B2C enterprises are either disrupting, or transforming, their industries through digital, enabling new ways of value creation for customers

    Oscar Quesada Marketing Performance Director – Reynolds America BAT, United States
    Adding the Marketing Strategy in the Digital Age program to my 15 years of practical
    experience in digital marketing allowed me seeing the bigger picture for any brand wishing to tackle digital disruption. I enjoyed the high-profile case studies, rich exchanges with knowledgeable staff, and excellent teamwork. I recommend the course.
    Patric Pop Creative Brand Strategist, Freelance, Switzerland
    1/2
    Experience the program
    “Inspiring and eye-opening”
    “Digital enables to create value for customers in new and novel ways” – discover the program highlights
    How to create value by transforming products – watch a class excerpt
    The IMD difference

    Our structured, yet flexible online programs are designed for impact and delivered for you. Explore what makes the IMD online program experience exceptional.

    Discover our distinctive approach to online learning.

    Access to thought leadership, regardless of location

    Programs designed and taught by IMD faculty, world-renowned experts in their fields.

    Personalized expert coaching

    One-on-one support from an experienced executive coach to ensure that learning objectives are attained.

    Interaction with peers

    Group and pair work with participants from around the world enriches learning through exposure to fresh perspectives.

    Bite-sized knowledge for improved learning outcomes

    Micro-learning focused on knowledge retention and actionable insights.

    Compelling multimedia content

    Carefully designed multimedia material for a dynamic online experience.

    Applied learning for real impact

    Programs grounded in practical assignments guarantee the immediate application of new knowledge and techniques.

    Next start & fee

    Length: 8 weeks (4-6 hours per week).

    Applications are closed
    Dates
    25 Sep – 19 Nov 2023
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Dates
    29 Apr – 23 Jun 2024
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    Dates
    23 Sep – 17 Nov 2024
    Location
    Online
    Length
    8 weeks
    Price
    CHF 2,950
    Apply
    See admission information
    Digital Excellence Diploma

    Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

    Learn more

    Digital Excellence Diploma

    Accelerate your career with the IMD Digital Excellence Diploma by getting the right skills, frameworks and tools.

    Learn more
    Discover IMD’s online programs
    Join information session

    Discover IMD’s online programs

    Join information session
    Elevate your executive career

    Earn your Online Advanced Certificate and take your career to the next level.

    Complete three online programs to deepen your expertise in a specific area that is relevant to your aspirations and goals.

    Find out more.

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