Your Strategic Thinking learning journey

Activate your edge with impactful strategies

Your Strategic Thinking learning journey

Activate your edge with impactful strategies

Master the art of strategic thinking

IMD’s Strategic Thinking program is an engaging journey that will empower you with the tools and confidence to make impactful strategic decisions.

Through many practical case studies, assignments, and insights from industry leaders, you’ll learn how to navigate uncertainty, adapt to dynamic environments, prioritize your actions, and drive meaningful transformation for your organization.

The program is designed as an 8-week learning journey, where each week delves into a distinct topic and offers a blend of educational resources.

Unit 1: What is strategy? Introduction to the program
  • Understand the main program themes.
  • Create personal learning objectives.
  • Meet the participants.
Unit 2: Strategic analysis
  • Conduct an external analysis, considering sustainability and technological disruptions such as AI.
  • Draw a value constellation.
  • Define future markets strategically.
  • Gain varied industry, geographic, and functional perspectives through group work.
Week 3: Assessing resources and capabilities
  • Identify your organization’s resources and capabilities.
  • Assess your current and potential future competitive advantage.
  • Work in pairs on an organizational case study.
Unit 4: Strategic diagnosis and strategy moves
  • Diagnose your organization’s internal strengths and weaknesses and the external opportunities and threats.
  • Search for the strategic ‘sweet spot’ by exploring alternative strategic moves.
Unit 5: Business Model Canvas
  • Design business models using the Business Model Canvas.
  • Create value propositions based on customer insights.
  • Innovate your revenue model.
Unit 6: Strategic choices
  • Identify, evaluate, and choose between strategic experiments.
  • Study innovation as it relates to value delivery and value proposition.
  • Learn how strategic innovation helps organizations outpace competitors.
Unit 7: Strategy implementation
  • Assess your organization’s culture as the core of the McKinsey 7 S model for strategic planning.
  • Relate your strategy to the other six Ss within the model.
  • Learn how to empower change agents for strategy implementation.
Unit 8: Moving forward
  • Embed learning processes to improve your strategy.
  • Address the challenges of ambidextrous leadership.
  • Define your job as a strategist.


You will have a dedicated executive coach, making sure you receive a highly individualized learning experience.

Your coach accompanies you through your 8-week learning journey on this Strategic Thinking online course. They provide support and feedback as you apply your learning directly into your workplace, where it has an immediate impact.

Their input helps you translate your learning to your particular context. By spreading this feedback regularly throughout the program, you’ll be sure to embed your ongoing learning directly in your daily work.

Your coach interacts with you via video, in writing, and over the phone. You have calls, spread across the 8-weeks, at intervals that consolidate your learning.

Your learning coach helps you

Define your learning objectives
Review your progress on a weekly basis
Overcome your challenges
Translate what you learn to your own context