Case Study

Roche Diagnostics Belgium (B): Cultural and digital transformation

6 pages
July 2020
Reference: IMD-7-2140

Case B focuses on the year of transformation. In January 2018 Anna disrupted ths narrative of success and told RDB it needed to transform. The case outlines the critical decisions and actions Anna initiated to steer the transformation, engage customers and staff and address concerns in the leadership team. Focusing on cultural transformation was a pre-requisite to prepare the company for digital transformation. The case provides the opportunity for participants to assess whether Anna succeeded in introducing transformation to an already successful business.

Learning Objective
  • How do leaders transform organizational culture to drive agility and customer centricity in successful businesses?
  • How do leaders change and manage culture through addressing and disrupting prevailing organizational narratives?
  • How do authentic leaders show up especially in the face of resistance?
  • How do authentic leaders establish psychological safety to drive continuous improvement?
Organizational Transformation, Cultural Change, Digital Transformation, Authentic Leadership, Woman, Women, Diverse Protagonist
Europe, Belgium
Roche Holding, Healthcare, Health and Medical Services
April 2017 – October 2019
Field Research
© 2020
Available Languages
Related material
Teaching note, Video
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