- IMD Business School
 - IMD Business School
Tawfik Jelassi

Professor of Strategy and Technology Management

Tawfik Jelassi is Professor of Strategy and Technology Management at IMD. Since 2016 he has been Co-Director of the Orchestrating Winning Performance (OWP) program in Lausanne and Singapore/Dubai, which is IMD’s largest executive education program, with over 600 participants enrolled per year. His major research, teaching and consulting interests are in the areas of digital business transformation and leadership in turbulent times. In Europe and the USA he was granted several excellence awards for his teaching and research, and the President of Tunisia awarded him two national decorations: “The Order of merit in the fields of education and science” and “The Order of the Republic”.

Before joining IMD, Jelassi was Minister of Higher Education, Scientific Research, and Information & Communication Technologies in the transition-to-democracy Government of Tunisia (2014-2015). Prior to that, he was Chairman of the Board of Directors of Ooredoo Tunisia, the leading mobile telecoms operator in the country. Between 2000 and 2013, he was Professor and Dean of the Business School at Ecole Nationale des Ponts et Chaussées (Paris). Previously he was Coordinator of the Technology Management Department and Associate Professor at INSEAD (Fontainebleau).

At IMD, Jelassi has been teaching in leadership programs such as High-Performance Boards, Breakthrough Program for Senior Executives, Advanced Management Program, Building on Talent, and in the MBA program. He has also directed or taught on several tailored executive education programs for companies such as Mitsubishi, Bayer, Unilever, Huawei, Telecom Malaysia, Turkcell, Axiata, SOCAR, Oman LNG, Metinvest, Banpu, Office Chérifien des Phosphates (OCP), Engie, Essilor, Adecco, Hilti, Electrolux, Conzzeta, Al Marai, Arla Foods, AS Watson, Carlsberg, SeaDrill, Lyreco, Saudi National Water Company, Julius Baer Bank, Central Bank of Indonesia, Agricultural Bank of China, etc.

Jelassi’s research has appeared in leading academic journals such as Management Information Systems (MIS) Quarterly, Journal of MIS, Journal of Electronic Commerce Research, Journal of Strategic Information Systems, Information and Management, Decision Support Systems, Decision Sciences, Theory and Decision, and the European Journal of Operational Research as well as practitioner-oriented publications including Harvard Business Review, MIS Quarterly Executive, European Management Journal, and Information Systems World.

He has also authored numerous case studies on companies such as BP, Tesco, Nestlé, Otis, Ducati, Nordea, Ooredoo, NTT DoCoMo, Safaricom, Turkcell, Roche Diagnostics, Dallara, Accor Hotels. Prof. Jelassi has (co-)authored seven books, the latest of which is a strategy textbook entitled “Strategies for e-business: Value Creation and Digital Business Transformation” (published in June 2020 by Springer). For his case-study writing, he was granted numerous excellence awards from the European Foundation for Management Development (in 1992, 1995, 1998, 1999 and 2011), the US-based Society for Information Management (in 2000, 2002, 2005 and 2008), the Europe-based Case Centre (in 1999, 2001, 2002 and 2013), and the Brandon Hall Group (2019).

Jelassi holds a Ph.D. degree in information systems from the Stern School of Business at New York University (USA).

Academic publications
Insight for Executives
Turkcell and IMD: Turbocharging a digital business transformation

In 2015, Turkcell faced challenges that threatened its leading position in mobile communications in Turkey, including the upcoming move from 3G to 4.5G networks and increasing competition from over...

Organizational Change Digital Organizational Culture
1 March 2019
 - IMD Business School
Concepts and Cases on Value Creation and Digital Business Transformation
Strategies for e-Business - 4th ed.