As an international B2C fast fashion e-commerce platform established in Nanjing, SheIn’s business model seems to be more superior than Zara. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing strategy to reach the young consumers.
• Taking China’s advantages and applying them to the global market.
• Using big data and algorithms to replace local knowledge and achieve agility.
• Encouraging Gen Z to participate in the production and sales process.
• Vertical platform versus comprehensive platform.
Shein, Consumer Goods, Apparel and Fashion
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