From the Model T to the Tesla Y to “what” now? (Mini case)
This mini case compares the Ford T innovation with Tesla. It takes a fictional figure “John” who is CEO of an automotive company charged with presenting to the board a proposal on how to shape the future of the car industry. John considers how everything is changing in the industry, from products, to ownership, to self-driving cars, to customer needs. Where should he begin to think about this?
- How can we predict the future? What insights can we draw on? Where do we start?
- What can we learn from disruption to shape the future?
- How can we make sense of disruptive influences?
Automotive
1908/2020 and beyond
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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in Harvard Business Review May-June 2024, vol. 102, issue 3
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