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Your learning journey

Delivered by IMD and CKGSB. 5 days at IMD campus in Lausanne or 5 days in Beijing and Shenzhen.

Your learning journey

Delivered by IMD and CKGSB. 5 days at IMD campus in Lausanne or 5 days in Beijing and Shenzhen.

Day 1

The digital ecosystem edge

  • Familiarize yourself with the digital ecosystem strategy framework.
  • Β Identify your ecosystem project.
  • Explore the consumer journey as the anchor of your ecosystem strategy.
Day 2 and Day 3

Building digital ecosystems B2B and B2C

  • Focus on digital ecosystems in B2C, namely building private traffic pools and global ecosystem brands.
  • Delve into digital ecosystems in B2B, namely the role of inter-connectivity, capturing new value from your existing tech infrastructure.
  • Live field cases: JD.com and TikTok
Day 4

Managing your ecosystem foundations

  • Build your ecosystem engine, middle office (APIs and micro-services), and front office (best digital UX).
  • Deep dive into data analytics and ML in ecosystems.
  • Live field cases: Tecent and 3NOD
Day 5

Digital ecosystem for impact

  • Focus on leadership in ecosystems and preparing your organization.
  • Look forward to Web3 and next-level ecosystems.
  • Consider the impact of ecosystems, and the positive impact on individuals, organizations, and society.

Building Digital Ecosystems is a unique program, bringing you deep insights into high-performing digital ecosystems from the perspectives of East and West.

East and West perspectives

Gain exclusive access into the full breadth ofΒ  digital ecosystems, with cutting-edge research, latest cases, industry and academic experts from IMD and CKGSB.

Powerful connections

Connect with thought leaders, scaling entrepreneurs and practitioners who are leading digital transformation. Discover what works and what you need to avoid!

Your company project

We guide you through your own ecosystem project to identify which structure will unlock digital growth opportunities for you. You leave with your own implementation plan.