Case Study

What is your strategy?

10 pages
September 2010
Reference: IMD-3-2177

What you need to be able to talk about intelligently if you mention that you have a strategy: 1) your overall strategic direction; 2) your strategic targets; 3) your competitive formula; 4) your current competitive challenges; 5) the resources and capabilities you need; 6) your competitive advantages; 7) your strategic priorities and 8) how you communicate your strategy in a simple, compelling way in form of a “strategy elevator statement”.

Learning Objective

What the key building blocks of a strategy are.

Business Model, Business System, Competition Analysis
Generalized Experience
© 2010
Available Languages
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