What you need to be able to talk about intelligently if you mention that you have a strategy: 1) your overall strategic direction; 2) your strategic targets; 3) your competitive formula; 4) your cu...

In 1999 Richard Branson's Virgin group is contemplating entering the mobile communications market. The market is highly attractive with high profitability, high growth rates and a large number of c...

Despite being one of the first deregulated markets, the UK mobile communications market has lower penetration and slower growth rates than other European markets. The case analyzes the competitive ...

The rivalry between telecommunications giant Telstra and the challenger Optus heats up as Optus makes a A$ 3 billion move into the pay TV industry. Telstra responds by committing A$ 4 billion for d...

Deregulation of the telecommunications industry is creating continual, and unpredictable, changes. Competition is increasing dramatically, while the technology and customer needs are highly uncerta...