Building information capabilities and websales at Siam City Cement
In 1998, Holcim, the world’s second largest cement producer, acquired Siam City Cement, Thailand’s second largest cement producer. The new management team focused on improving the company’s performance to sell more cement into the mature Thai market. The case focuses on how Siam City Cement quickly developed its IT infrastructure and introduced within 24 months an Enterprise Resource Planning system, webSALES online distribution channel and Customer Relationship Management tools. The case raises the question of what else Siam City Cement needs to do beyond IT to achieve the full value of the significant IT investment. It also highlights the challenge of how to motivate management and employees to use information more effectively to improve customer services and to increase market share and profitability.
1998-2002
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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