- IMD Business School
 - IMD Business School
Donald Marchand

Professor Emeritus of Strategy Execution and Information Management

Donald A Marchand is Professor Emeritus of Strategy Execution and Information Management. His research and teaching interests include how companies use digital technologies to innovate and transform their business models to compete, how companies grow in scale and scope to achieve global agility with local flexibility, and how leaders create organizations where people can fully share and effectively use knowledge and information for evidence-based decision making. He was formerly the Dean of the School of Information Studies at Syracuse University and the Founder and Director of the Institute for Information Management, Technology and Policy in the College of Business at the University of South Carolina. He earned his PhD from UCLA.

Marchand has designed and directed leadership and transformation programs for ABB, Commerzbank, Coca-Cola HBC, Degussa (Evonics), Daimler Financial Services, HSBC, Norske Skog, Novartis, Otis Elevator, Rexel, Shell, Siemens, and Syngenta. He co-founded enterpriseIQ®, the first business analytics company to develop scientifically based metrics for measuring how effectively a company’s people use their knowledge, information, and digital technology to improve performance. Over the years, he has been an advisor and consultant to over 100 companies globally, as well as not-for-profit organizations and government agencies including The White House and US Congress.

He has authored over 50 cases, teaching notes, and videos for leading companies on various topics related to leadership, strategy, innovation, global transformation, supply chain management, and sustainability. In 2014, he won the Best of the Best and Responsible Leadership awards from the European Foundation for Management Development for the IMD Case Series on SMS for Life. He has written IMD Cases on how large-scale collaborations are organized and led, such as the Olympic Games and IOC in sports, and the CERN Atlas Particle Detector – responsible for the discovery of the Higgs Boson – in physics.

Marchand has also co-authored and edited eight books and contributed over 30 book chapters and 100 articles for journals and business magazines such as Financial Times, Harvard Business Review, and Sloan Management Review.

From 1997-2000, he directed the largest externally funded Partnership Research Project at IMD, entitled Navigating Business Success. This innovative study scientifically examined for the first time the perspectives of senior managers on the effective use of information, people, and IT capabilities in improving business performance. The study involved 1,200 managers and over 200 senior management teams from 103 companies.

Academic publications
Insight for Executives
Case study: Applying expertise to a new field

IT head led new way to distribute drugs¦The story. Novartis, the Swiss healthcare company, is one of the world's biggest makers of anti-malaria drugs. Through its Novartis Malaria Initiative , it h...

Strategy Supply Chain
29 January 2013
The currency for world events is the information about them

1 November 2011
More effective use of information

Companies in every sector all over the world are confronted with growing complexity. Not only are relationships with competitors, customers, and suppliers becoming more complicated and involved, bu...

14 January 2010
Acelerador de conhecimentos

que aconteceu no primeiro trilionésimo de segundo após o Big Bang? Como foi criada a matéria? Existem mundos paralelos? No ano passado, cientistas esperavam que a maior experiência científica do mu...

1 January 2010
When great minds collaborate for mankind's common gain

WHAT happened in the first trillionth of a second after the Big Bang? How was matter created? Are there parallel worlds? Last year, scientists hoped that the world's largest ever science experiment...

Leadership Team Dynamics
2 December 2009
Reaping the business value of IT

If people ask senior executives and managers as it is done in executive programs at IMD whether their companies are extracting the expected business value of their investments in IT, the overwhelmi...

Technology Management Strategy Customer Centricity
1 November 2007
Si es bien sabido que el cliente es un factor crucual en la competitividad actual, ¿por què entonces la implementación de sistemas CRM no es exitosa?

Customer Centricity
1 June 2007