Case Study

Brent Spar platform controversy (B)

13 pages
September 1996
Reference: IMD-2-0071

The protest of Greenpeace against the deep sea disposal of the Brent Spar lead to a major consumer boycott against Shell. Within weeks, Shell suffered a significant loss of market share in Central Europe and faced protests from the highest political leaders across Europe. Despite all this Shell continues towing the platform to its planned disposal site in the Atlantic. Meanwhile at sea strong fights are taking place between Shell and Greenpeace.

Stakeholder Management, Crisis Management, Environment, Oil, Corporate Sustainability Management
, Germany, United Kingdom, Netherlands
April 1995
Published Sources
© 1996
Available Languages
English, Spanish
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Teaching note
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