The protest of Greenpeace against the deep sea disposal of the Brent Spar lead to a major consumer boycott against Shell. Within weeks, Shell suffered a significant loss of market share in Central Europe and faced protests from the highest political leaders across Europe. Despite all this Shell continues towing the platform to its planned disposal site in the Atlantic. Meanwhile at sea strong fights are taking place between Shell and Greenpeace.
IMD retains all proprietary interests in its case studies and notes. Without prior written permission, IMD cases and notes may not be reproduced, used, translated, included in books or other publications, distributed in any form or by any means, stored in a database or in other retrieval systems. For additional copyright information related to case studies, please contact Case Services.
Research Information & Knowledge Hub for additional information on IMD publications