Case Study

Brent Spar platform controversy (B)

13 pages
September 1996
Reference: IMD-2-0071

The protest of Greenpeace against the deep sea disposal of the Brent Spar lead to a major consumer boycott against Shell. Within weeks, Shell suffered a significant loss of market share in Central Europe and faced protests from the highest political leaders across Europe. Despite all this Shell continues towing the platform to its planned disposal site in the Atlantic. Meanwhile at sea strong fights are taking place between Shell and Greenpeace.

Keywords
Stakeholder Management, Crisis Management, Environment, Oil, Corporate Sustainability Management
Settings
, Germany, United Kingdom, Netherlands
April 1995
Type
Published Sources
Copyright
© 1996
Available Languages
English, Spanish
Related material
Teaching note
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

2000 ECCH AWARD WINNER (Accounting Control & Business Environme
1997 EFMD AWARD WINNER (Risk & Crisis Management)
Best-selling Case Study
Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics