The protest of Greenpeace against the deep sea disposal of the Brent Spar lead to a major consumer boycott against Shell. Within weeks, Shell suffered a significant loss of market share in Central Europe and faced protests from the highest political leaders across Europe. Despite all this Shell continues towing the platform to its planned disposal site in the Atlantic. Meanwhile at sea strong fights are taking place between Shell and Greenpeace.
Keywords
Stakeholder Management, Crisis Management, Environment, Oil, Corporate Sustainability Management
Settings
, Germany, United Kingdom, Netherlands
April 1995
Available Languages
English, Spanish
Related material
Teaching note
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