As an international B2C fast fashion e-commerce platform established in Nanjing, SheIn’s business model seems to be more superior than Zara. It is faster, it has more products, the price is lower. SHEIN uses a revolutionary supply chain management system to support its super-fast fashion, and it deployed a comprehensive social media marketing strategy to reach the young consumers.
CATL: Global battery supremacy
Summary
Contemporary Amperex Technology Co Ltd (CATL) was founded in 1999 under the name ATL. Initially, it had no technology of its own, and the founder, ...
Reference
IMD-7-2302
Copyright
©2022
Copyright owner
IMD Copyright
Organization
CATL
Industry
Automotive, Automobiles;Automotive, Electric Vehicles
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Gojek: Merging with Tokopedia to create a super platform
Summary
GoJek has often been ranked among the most innovative companies in Asia. GoJek, established in Indonesia in 2010, started out as a call center for ...
Reference
IMD-7-2301
Copyright
©2021
Copyright owner
IMD Copyright
Organization
Gojek
Industry
Information Technology, eCommerce;Logistics and Supply Chain, Transportation;Consumer Services;Services
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Pop Mart: LEGO or Disney?
Summary
In June 2020, Pop Mart, a 10-year history Chinese trendy toy company achieved market value of US$15 billion, higher than LEGO or Hasbro. Pop Mart t...
Reference
IMD-7-2303
Copyright
©2021
Copyright owner
IMD Copyright
Organization
Pop Mart
Industry
Consumer Services, Retail
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
SEA: A $140 billion hidden Alibaba?
Summary
Sea Limited, founded in Singapore in 2009, is a consumer internet company. It started out as Garena, a digital entertainment company (like Tencent)...
Reference
IMD-7-2337
Copyright
©2021
Copyright owner
IMD Copyright
Organization
Sea Limited
Industry
Information Technology, Internet;Information Technology, eCommerce;Travel and Leisure, Entertainment
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Shein: Another Amazon or terminator of Zara?
Summary
As an international B2C fast fashion e-commerce platform established in Nanjing, SheIn's business model seems to be more superior than Zara. It is ...
Reference
IMD-7-2298
Copyright
©2021
Copyright owner
IMD Copyright
Organization
Shein
Industry
Consumer Goods, Apparel and Fashion
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Intelligent Organizational Sensory System - Strategic Agility
Summary
An intelligent organizational sensory system detects, processes, and acts on change signals, giving your company a strong competitive edge.
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Research Information & Knowledge Hub for additional information on IMD publications
Three ways to deal with your boss - Poor Leadership
Summary
Three Ways to Deal with Your Boss when they act against civility, empathy, and ethics. Discover strategies to handle difficult workplace dynamics effectively.
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Research Information & Knowledge Hub for additional information on IMD publications
6 Tips for Leaders - Reputation Building
Summary
Six ways leaders can shape corporate reputation building strategies within their organizations, drawing on key insights from a Bloomberg Media study.
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Research Information & Knowledge Hub for additional information on IMD publications
Zhou Yunjie - Haier - Innovation Management
Summary
Haier's CEO Zhou Yunjie explains how the company's innovative RenDanHeYi model empowers employees, drives global growth, and adapts to market changes.
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Leadership Thinking - Turbulent Business
Summary
To navigate a turbulent business environment, CEOs must understand their landscape and align leadership thinking priorities, advises IMD’s Michael Watkins.
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CO-RO (B): Weathering the storm
Summary
Case B describes the unprecedented challenges faced by CO-RO in 2020. The implementation of the sugar tax in its largest Middle Eastern market led to a near 50% volume drop in CO-RO’s sales, and Covid-19 lockdowns impacted the Asia-Pacific (APAC) region in particular. These events led to a dramatic drop in net sales and gross profit, forcing CO-RO to re-evaluate its growth strategy and implement cost-saving measures. By 2022, CO-RO faced further challenges with global supply chain disruptions and inflation due to the war in Ukraine. This required strategic decisions to stabilize and ensure future growth amid ongoing external pressures.
Reference
IMD-7-2640
Copyright
©2025
Copyright owner
IMD Copyright
Organization
CO-RO Group
Industry
Consumer Goods, Food and Beverage
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
CO-RO (A): Storm clouds forming
Summary
The CO-RO Group is a manufacturer of fruit-based still drinks, concentrates and ambient ice (home-freeze popsicles) headquartered in Denmark. Although production takes place in Denmark, most of its products are sold internationally, with the company relying on long-term local partners to convert and market the finished products. Historically, the company focused on markets in which fruit-based drinks were rare, which led to steady growth in line with GDP and population increases; 70% of sales and 80% of profits came from the Middle East. Set between 2015 and 2019, Case A describes the company’s “Shape for Growth” strategy, which aimed to reduce over-reliance on key markets and resulted in new market entries and over 150 new products. This strategy also mitigated the effects of the 2014-2016 oil price crisis. However, in 2019, Saudi Arabia’s announcement of a 50% sugar tax on sweetened beverages threatened to significantly reduce market volumes.
Reference
IMD-7-2590
Copyright
©2025
Copyright owner
IMD Copyright
Organization
CO-RO Group
Industry
Consumer Goods, Food and Beverage
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
TBC Group: Future proofing a history of success
Summary
The case explores TBC Bank Group’s remarkable journey from a small Georgian bank to a regional leader in digital financial services across Central Asia. Founded in 1992 with just US$500 in initial capital, TBC evolved into Georgia’s largest financial institution and pioneered into digital banking. The case highlights TBC’s strategic expansion into Uzbekistan, where it rapidly built a leading digital banking ecosystem. Students will analyze TBC’s international growth approach as it transformed customer experience, leveraged technology and built a sustainable competitive advantage through product diversification, strong organizational culture and operational agility. The case explores international market entry, digital transformation and aligning strategies with local market needs, highlighting how TBC’s focus on innovation drives its regional expansion.
Reference
IMD-2651
Copyright
©2025
Copyright owner
IMD Copyright
Organization
TBC Bank Group
Industry
Finance and Insurance, Banking
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Nestlé Health Science: Building a healthy future towards 2030
Summary
The board of Nestlé S.A. announced that Anna Mohl would become the CEO of Nestlé Health Science (NHSc) — a global leader in nutritional science — on 1 January 2024. She was delighted to hear about her new position but knew there was little time to...
Reference
IMD-7-2636
Copyright
©2025
Copyright owner
IMD Copyright
Organization
Nestlé Health Science
Industry
Healthcare, Health and Medical Services;Healthcare, Pharmaceuticals
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
How to master the 6 skills of strategic thinking
Summary
Are you struggling to lead successfully in the face of relentless disruption and uncertainty? Now’s the time to master the art of strategic thinking, starting with these six key skills.
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Research Information & Knowledge Hub for additional information on IMD publications