Case Study

Nestle's GLOBE program (C): "Globe Day"

4 pages
August 2003
Reference: IMD-3-1336

This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestlé’s market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson–full of criticism–and the question is how he should handle the afternoon.

Change Management, General Management, Globe
Field Research
© 2003
Available Languages
English, Japanese, French, German, Spanish, Italian, Turkish, Arabic, Russian
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