Nestle's GLOBE program (C): "Globe Day"
This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestlé’s market heads who are participating in a daylong event to bring them up to date on the progress of GLOBE. The morning has been difficult for Chris Johnson–full of criticism–and the question is how he should handle the afternoon.
Nestlé
2001
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in I by IMD 14 August 2023