This short case continues the GLOBE story and is intended as an in-class handout to be used during the discussion of the A-case. It documents some of the GLOBE-related discussion at Nestlé’s July 2000 Executive Board meeting, which raises fresh issues for Chris.
Nestlé's GLOBE Program (A): The early months
Summary
This is the first case of a three-part series. All three can be taught in a half-day session. Chris Johnson has been given the task of initiating a...
2010 ECCH AWARD WINNER (Strategy & General Management)
Best-selling
Case Study
Reference
IMD-3-1334
Copyright
©2003
Copyright owner
IMD Copyright
Organization
Nestlé
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Nestlé's GLOBE Program (B): July executive board meeting
Summary
This short case continues the GLOBE story and is intended as an in-class handout to be used during the discussion of the A-case. It documents some ...
2010 ECCH AWARD WINNER (Strategy & General Management)
Best-selling
Case Study
Reference
IMD-3-1335
Copyright
©2003
Copyright owner
IMD Copyright
Organization
Nestlé
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Nestlé's GLOBE Program (C): "GLOBE Day"
Summary
This final case in the GLOBE series is set approximately 18 months after the B-case. The setting is a meeting of Nestlé's market heads who are part...
2010 ECCH AWARD WINNER (Strategy & General Management)
Best-selling
Case Study
Reference
IMD-3-1336
Copyright
©2003
Copyright owner
IMD Copyright
Organization
Nestlé
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications