Case Study

Nestlé’s PPP strategy (B): Nescafé in West Africa

1 pages
October 2011
Reference: IMD-3-2260

The case discusses the challenge of reaching emerging low-income consumers in West Africa. In the (A) case, Maggi was introduced as a successful example of a unique business model targeting this market. The (B) case discusses whether this business model can be extended to other products.

Learning Objective

To illustrate a successful business model in reaching emerging consumers at the bottom of the pyramid.

Field Research
© 2011
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics