The case presents Lyncée Tec SA, a small start-up that began commercializing holographic microscopy solutions. The venture had made excellent progress in transferring an innovative lab technology into a viable product: After only two years, business was operating at breakeven, financed entirely by sales. Nevertheless, the huge potential inherent in Lyncée Tec’s applications had not been fully tapped. The venture needed to grow more aggressively to become a serious industry player and to stay ahead of competition. It needed additional external funding to speed up operations. Where should the money come from? The case provides a vehicle for reviewing and discussing the venture’s financing strategy and providing recommendations. From a broader perspective, the case can also be an instrument for analyzing business plan proposals and positioning a high-tech venture in the market.
