Case Study

Leading the digital transformation at Novartis: The role of the CDO (C)

11 pages
August 2020
Reference: IMD-7-2106

This final case in a three-part case series follows the progress, challenges and achievements of Bertrand Bodson and his digital team one year into his tenure as CDO at Novartis. Bodson’s future outlook and goals for the next stage of the digital transformation at Novartis are also explored in more detail.

Learning Objective
  • Delve into aspects of how to become an effective leader in the digital age, including collaboration, motivation, influence and team building.
  • Understand the importance of scalability in digital transformations.
Culture Change, Digital Transformation, Chief Digital Officer
Novartis, Healthcare, Pharmaceuticals
Field Research
© 2020
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics