Case Study

From the Model T to the Tesla Y to “what” now? (Mini case)

4 pages
May 2020
Reference: IMD-7-2199

This mini case compares the Ford T innovation with Tesla. It takes a fictional figure “John” who is CEO of an automotive company charged with presenting to the board a proposal on how to shape the future of the car industry. John considers how everything is changing in the industry, from products, to ownership, to self-driving cars, to customer needs. Where should he begin to think about this?

Learning Objective
  • How can we predict the future? What insights can we draw on? Where do we start?
  • What can we learn from disruption to shape the future?
  • How can we make sense of disruptive influences?
Corporate Strategy, Volatility, Unpredictability, Complexity and Ambiguity, Disruption, Organizational Structure, Digital
1908/2020 and beyond
Published Sources
© 2020
Available Languages
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