Case Study

Fortis Venturing (d1): Pet pack

6 pages
December 2005
Reference: IMD-3-1546

Ever wondered why certain services, like insurance and general assistance, were available for humans and not for their most valued four-legged friends in most countries? Kris Leys, an avid dog lover, was all too aware of that gap in the Benelux insurance markets. With the help of Fortis Venturing, he launched Pet Pack in early 2004, to provide pet-related information and pet assistance services to dog owners in Belgium. It intended to launch its first pet insurance product during the Summer 2005. Kris Leys, who had been a branch manager at Fortis Bank in Belgium for over 15 years as well as an enthusiast dog breeder, wanted to induce Fortis to create pet insurance products similar to those available in the UK, Sweden and the United States. If someone was to take advantage of that opportunity, why not him?

Corporate Venturing, Change Management, Growth, Financial Services, Start-up, Venturing, Insurance
Field Research
© 2005
Available Languages
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics