DaimlerChrysler merger (B): Shaping a transatlantic company
The second case of this series describes the organization of the post-merger integration, cultural issues and the attempts to align the merged company through a mission/vision statement. Moreover, the case explains the complexity of this merger by highlighting implementation issues (e.g., corporate governance, brand separation etc.)
1998-1999
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]
Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]
NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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- DaimlerChrysler merger (A): Gaining global competitiveness
- DaimlerChrysler merger (B): Shaping a transatlantic company
- DaimlerChrysler merger (A): Gaining global competitiveness
- DaimlerChrysler merger (B): Shaping a transatlantic company
Research Information & Knowledge Hub for additional information on IMD publications
Research Information & Knowledge Hub for additional information on IMD publications
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