Bangladesh’s Khala project
This case describes the launch of a low-cost motorized bicycle in Bangladesh. The Khala, a “powered bicycle” is to be produced in Langah Bicycle Company’s own plant in Bangladesh. Successfully handling the product requires a full understanding of the local environment in Bangladesh (potential customer segments, competitive environment, government constraints) as well as an understanding of the economics of the project: marketing and manufacturing costs; distribution.
This case can serve as an integrative case, exercise or examination in which participants address marketing, manufacturing and financial issues simultaneously.
2009
Cranfield University
Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
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Harvard Business School Publishing
60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
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NUCB Business School
1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]
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