Case Study

Rebooting IBM again

22 pages
October 2017
Reference: IMD-7-1939

IBM, under CEO Ginni Rometty, is trying to transform itself into a cloud and cognitive computing services company. This huge shift requires a culture change that, Rometty argues, the company is well-positioned to deliver because IBM has done it before under former CEO Lou Gerstner. This case examines what IBM needs to learn from how it managed to change its culture under Gerstner and what other companies can learn from the experience as well.

Learning Objective
  • The case is about the key success factors for culture change.
Organizational Culture, Culture Change, Change
IBM, Manufacturing, Technology
2017, 1993-2003
Published Sources
© 2017
Available Languages
English, Russian
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