This case outlines the rise and fall of Elizabeth Holmes and her company Theranos. The company offered a technology with the potential to revolutionize the blood drawing and analysis industry. After dropping out of Stanford and building the company over a ten-year period, Holmes moved out of “stealth mode” and was soon touted as an iconic entrepreneur and the new Steve Jobs. The publication of a Wall Street Journal article, however, highlighted irregularities with the technology and Theranos’s claims thus bringing company under closer examination.
Elizabeth Holmes (A): The visionary of Theranos
Summary
This case outlines the rise and fall of Elizabeth Holmes and her company Theranos. The company offered a technology with the potential to revolutio...
Reference
IMD-7-1917
Copyright
©2017
Copyright owner
IMD Copyright
Organization
Theranos
Industry
Manufacturing, Technology;Healthcare
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications
Elizabeth Holmes (B): The downfall
Summary
This case outlines the rise and fall of Elizabeth Holmes and her company Theranos. The company offered a technology with the potential to revolutio...
Reference
IMD-7-1918
Copyright
©2017
Copyright owner
IMD Copyright
Organization
Theranos
Industry
Manufacturing, Technology;Healthcare
Available Languages
English
Contact
Research Information & Knowledge Hub for additional information on IMD publications