Case Study

Shockfish (A)

6 pages
December 2003
Reference: IMD-5-0619

Shockfish, a 1998 startup based in Lausanne (Switzerland), was exclusively in the business of producing and selling Spotme, a wireless networking device which enables people to meet, conduct business and interact with one another at conferences. By September 2000, there were still no sales of the Spotme and it wasn’t really clear yet to Shockfish management which market they should target among the many potential ones they had identified. This was the state of affairs at Shockfish when they were approached by a firm in Zurich specialized in providing services associated with shareholder meetings for large corporations. The firm was interested in acquiring an entire wireless voting system for running shareholder meetings and felt that Shockfish could provide the right technology. The CEO of Shockfish was now faced with a crucial decision. Should he sign the contract to develop and deliver a wireless voting system or not? The implications of signing were clear: his company would receive SFr 2.5 million over the next six months, but it would have to abandon its core business for four months in order to fulfill this obligation. A four month break from its core business might allow competitors to catch up with them. Should that risk be taken or not? If not, then which market should Shockfish target and how?

Networking Device, Messaging Device, Communication Device, Information Technology
Field Research
© 2003
Available Languages
Related material
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]


Research Information & Knowledge Hub for additional information on IMD publications

Looking for something specific?
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics