Case Study

Ping An: How a Chinese insurance firm became a tech giant (C)

5 pages
November 2020
Reference: IMD-7-2244

Case (C) is about Autohome, which is the only unicorn Ping An acquired, rather than built from the ground up. After acquisition by Ping An, Autohome was transformed form a pure automobile website to develop four key offerings — content, transaction, finance, and lifestyle — all powered by AI, big data, and cloud technology. After the acquisition, in the span of three and a half years, Autohome’s stock price quadrupled.

Learning Objective
  • Identify the how business intelligence improves transparency and management efficiency
  • Understand the ways to bring internal technology and practices to the market
Digital, Digital Transformation, Start-up, Incubation, Transformational Leadership, Transformation
Asia Pacific, China
Ping An Insurance, Finance and Insurance
Field Research
© 2020
Available Languages
Related material
Teaching note, Video
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