Case Study

Firmenich: Juggling the short and the long term (Cartoon case)

18 pages
July 2022
Reference: IMD-7-2308

Formatted like a comic-strip, this case showcases how Firmenich achieved resilience and strong sustainability commitments thanks to its family ownership. The case investigates how family ownership spanning across four generations and 125 years, has influenced the company’s core values and brought a long-term perspective to its strategy, which allowed sustainability, diversity, and inclusion on the executives’ agenda many decades before its peers. The case concludes by illustrating how these core foundational values allowed Firmenich to weather the COVID-19 storm by prompting the organization to react very rapidly, in a display of strong resilience. Firmenich is the winner of the 2019 IMD-Pictet Sustainability in Family Business Award.

Learning Objective
  • The case aims to illustrate how family businesses tend to have core foundational beliefs that support strong, long-standing sustainability commitments.
Diversity, Equity, Inclusion, Succession, Resilience, Value, Long Term Planning, Inclusive Capitalism, Impact, COVID-19, Crisis
Firmenich, Consumer Goods, Cosmetics and Perfumes, Food and Beverage
Field Research
© 2022
Available Languages
Related material
Teaching note, Video
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