Masterpieces of Swiss Entrepreneurship

Swiss SMEs Competing in Global Markets
513 pages
Discover the book

Switzerland’s concentration of successful small and medium-sized enterprises (SMEs) is both remarkable and inspiring. From Caran d’Ache, the luxury writing instruments leader, to Ricola, many have achieved enviable niche positions in the global export marketplace. 

A new book by IMD Professor Emeritus Jean-Pierre Jeannet and co-authors Cornelia Amstutz, Thierry Volery and Heiko Bergmann, Masterpieces of Swiss Entrepreneurship, spotlights these successful SMEs. The authors explain in great detail how and why SMEs are a critical element of the Swiss economy while emphasizing how exactly these companies arrived at their positions.  

However, this text is not a cookbook offering simple recipes for success. The authors instead feature management practices relevant to practitioners, in addition to offering input for academics, policymakers, educators and the general public. The title Masterpieces of Swiss Entrepreneurship was chosen, in part, because the achievements of these companies may also inspire future generations of entrepreneurs. The hope is to impact the managerial practice of existing firms, as well as of companies that are yet to be created.  

Published¬†by Springer, this open-access book¬†is based on¬†more than a decade of¬†in-depth documentation and analysis of 36 Swiss companies over their entire history.¬†Jeannet¬†and his team¬†present several parallels in the pathways and success factors which allowed these firms to¬†assert their dominance¬†and operate from a high-cost location¬†like¬†Switzerland.‚ÄĮ¬†

The book enhances these insights by providing detailed company profiles documenting company history, development and how their global¬†positions were reached. Readers will benefit from these profiles as they comprise¬†a diverse selection of industries¬†‚Ästmainly active within the B2B sector¬†‚Ästwith¬†mostly mature companies (60 years to¬†over¬†100 years since¬†their¬†founding) and‚ÄĮdifferent types of ownership structures including family firms.‚ÄĮ‚ÄĮ¬†

Masterpieces of Swiss Entrepreneurship¬†is exceptional in that¬†it includes a comprehensive, bottom-up approach¬†with an extensive¬†field research process¬†coupled with¬†in-depth analysis.¬†The case¬†research offers¬†insights along the longitudinal development of firms¬†and the reasons why¬†and how¬†certain decisions were taken. It also focuses on the environmental context of a firm, and how SMEs interact with the local ecosystem ‚Äď ranging from economic development to public infrastructure to educational institutions.¬†

Since the founders of these companies and their successors play an intrinsic role in the book, they are described in detail before their actions and practices are meticulously covered in the later chapters. Thanks to the personal interviews with many owners and managers of the companies featured, the authors add deep insights to their data and a sophisticated analysis of entrepreneurial dynamics. 

The book¬†reveals the ‚Äúsecret‚ÄĚ of¬†Swiss PME‚Äôs success. For these companies,¬†longevity is driven largely by adhering to¬†particular management¬†styles and practices, such as focus, segmentation, marketing, innovation¬†and¬†supply chain. Growth, however,¬†is largely¬†driven by company governance and finance models,¬†as well as¬†balancing¬†independence vs. autonomy over time, regardless of access to¬†external capital.¬†¬†

Firms that learned how to progress along both vectors achieved superior results over the long term, earning them the fitting title of ‚ÄúMasterpiece of Swiss Entrepreneurship‚ÄĚ.¬†

You can also buy the book on Barnes & Nobles, Book Depository, Orell F√ľssli and Routledge.

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Book preview

Masterpieces of Swiss Entrepreneurship brings unique learning opportunities to owners and leaders of SMEs in Switzerland and elsewhere. Findings are based on detailed bottom-up research of 36 companies‚ÄĒwithout any preconceived notions. The book is both conceptual and practical. It fosters understanding for different¬†choices in development pathways and management practices.

Matti Alahuhta Chairman DevCo Partners, ex-CEO Kone, Board member of several global listed companies

This book offers a well-documented view of long-term success factors of Swiss SMEs, taking a comprehensive view of their management practices. Analyzed are individual firms, as well as patterns across the entire set of firms. Shown are the development of successful strategies with a strong connection to management practice. The book adds value to SME owners and managers well beyond Switzerland.

Prof. Dr. Hermann Frank WU (Vienna University of Economics and Business)

The authors have spent years studying 36 Swiss SMEs that have been ‚Äėpunching above their weight‚Äô for many years. Beyond the unique individual trajectories, these¬†companies have been following a few practices that all leaders‚ÄĒregardless of¬†company size‚ÄĒcan learn and benefit from.

Jean-François Manzoni President IMD

This is a remarkable book. It does a masterful job of telling and reflecting about the stories of closely held companies that have had a lasting impact in their industries and their wider social context. Instead of proposing a ‚Äėone-size-fits-all‚Äô list of success¬†factors, it gives space to the heterogeneity and uniqueness of the companies studied. I highly recommend this book.

Thomas Zellweger Professor of Management, University of St. Gallen

Startup entrepreneurs need proven models from industry which demonstrate the various paths to success. Masterpieces of Swiss Entrepreneurship provides deep insights highlighting these models and the important trade-offs entrepreneurial teams must consider when choosing the path of high growth or of maximum control, as they are often mutually exclusive.

Gina Domanig Managing Partner, Emerald Technology Ventures