Quote:disruption fulls wing
The Digital Vortex 2019 study confirms that all 14 industries have moved closer to the center of the vortex, where the velocity and magnitude of change are highest. The positions of many industries have shifted between 2017 and 2019.
DV GIF
The study reveals a mismatch between what C-suite and executives understand and feel about digital disruption.
The AI paradox: Will generative AI enhance or destroy the business model of 99designs.com? (Cartoon case)
Summary
99designs.com is a global platform connecting freelance designers with potential clients. The case study examines the potential impact of generative AI on 99designs’ business model. The platform uses a crowdsourcing approach that invites designers to compete for projects with only the winning designer getting paid. This model offers clients a variety of design options at a fixed fee, fostering creativity and competition among designers. The authors of the book “Real Impact Strategy” used the competition model at 99designs to design their book cover. The authors appreciated the interactive and collaborative nature of the process, which allowed them to incorporate feedback from potential readers into their final decision. However, the use of 99designs sparked criticism from traditional designers and colleagues regarding potential exploitation of designers and claims that genAI tools could have done the job instead. This criticism highlights the growing influence of genAI as proponents claim it can produce high-quality designs quickly and at low cost. Generative AI poses both opportunities and threats to 99designs. It can enhance the platform by increasing the quantity and quality of design submissions, making design services more accessible and affordable. Conversely, it threatens to devalue human creativity, reduce the demand for freelance designers, and undermine the platform’s business model by enabling clients to generate designs without professional assistance. The case ultimately raises questions about the future role of generative AI in the creative industries. In the teaching note, but not in the case itself, the authors conclude that 99designs.com provides publishers, and in this case, the co-authors, many benefits beyond designing the cover. It involves them in a learning process as well as helps them to create awareness and interest for the book through the cover survey.
Reference
IMD-7-2505
Copyright
©2024
Copyright owner
IMD Copyright
Industry
Manufacturing, Graphic Design
Available Languages
English
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Research Information & Knowledge Hub for additional information on IMD publications
From Black Hawks to digital threads: Lessons in digital transformation from aerospace engineering
Summary
Discover how aerospace veteran Mike Ambrose led digital transformation at Sikorsky, emphasizing digital integration and the "X before you X" approach to success
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"Founder mode": che cos’è, perché può spaccare la Silicon Valley (e segnare la fine dell’era del management)
Summary
September 2024 marks a turning point in the world of corporate management. Paul Graham, a prominent figure in Silicon Valley and founder of Y Combinator, the most renowned global innovation incubator, recently published an essay on founder mode , ...
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Businesses are the new pawns in world's shifting political landscape
Summary
The US leads in military matters and finance, while China dominates manufacturing in a more fragmented and unpredictable landscape for companies.
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AI is working its way into smartphones, but some tools could be subverted for misinformation
Summary
Artificial intelligence (AI) has already transformed how we work and communicate. Now, it’s making its way into our pockets. Apple launched its iPhone 16 on September 9 2024 and Google revealed its Pixel 9 smartphones on August 13. Both are bold e...
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Haier's AI evolution: Charting the course for GE appliances
Summary
GE Appliances was named one of the Most Innovative Companies in the consumer goods category by Fast Company, largely due to their cutting-edge smart mixer and other innovative products showcased at CES 2024. But we have seen nothing yet. Haier Sm...
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Europe’s Digital Markets Act: Bold reform or stifling regulation?
Summary
As the EU enforces the Digital Markets Act, tech giants face strict new rules aimed at curbing their dominance – but critics warn the move could stifle innovation and limit consumer choice.
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Rethinking design thinking in hybrid workplaces
Summary
Design thinking is an experience-based and user-centric method for solving problems. This human-centered approach engages end-users and employees in a multi-step, ongoing process of co-creation, to understand and meet evolving needs. The method is...
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Digital product innovation within family firms: A construal level perspective
Summary
Digital product innovation (DPI) is critical for the survival of firms, especially those operating in traditional industrial-age industries. While research has started to investigate digital innovation in family firms (FFs) considering them as a m...
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How Huawei is rivaling Nvidia in GenAI
Summary
The global race for dominance in generative AI is intensifying, with tech giants vying for supremacy in this transformative arena. While U.S. companies like OpenAI, Nvidia and Google lead the charge, and China boasts contenders such as Baidu and A...
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