Case Study

The journey to digitize tennis: Infosys (C), the future

7 pages
October 2023
Reference: IMD-7-2442

Infosys collaborated with the International Tennis Hall of Fame (ITHF) to create a metaverse-based digital twin, bridging tradition and innovation. The post-Covid drive for sustainability prompted Infosys to address carbon emissions by developing an ATP carbon tracker app, highlighting its environmental and societal commitment. Enhancing visibility, Infosys revamped content interaction, creating an AI-driven journalism platform that streamlines content sharing. Furthermore, the company augmented existing technologies to provide fans with immersive experiences through augmented reality (AR) and was exploring the potential of gaming as a means of fan engagement.

Learning Objective
  • Use of digital technologies to raise interest in and awareness and tracking of sustainability progress.
  • Understand how AI can be used to explore gaming possibilities for consumers.
Business to Business, Digital Transformation, Disruption, Analytics, Metaverse, Climate Action, Digital
Infosys, Information Technology, Information Technology Services, Business Management Services, Consultancy
Field Research
© 2023
Available Languages
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Teaching note
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