Case Study

The journey to digitize tennis: Infosys (B), the present

12 pages
October 2023
Reference: IMD-7-2441

The ATP Leaderboards evolve to provide real-time insights for fans, players and coaches, while the Second Screen capability aids players in refining strategies. Innovations like MatchBeats, Rally Analysis, Stroke Summary and 3D CourtVision enrich fans’ understanding of the game.

Learning Objective
  • Understand how digital technologies such as virtual reality can enhance the engagement of fans in a remote setting.
  • Use of technology to provide differentiated services and experiences to different customer segments.
Business to Business, Digital Transformation, Disruption, Analytics, Metaverse, Digital
Infosys, Information Technology, Information Technology Services, Business Management Services, Consultancy
Field Research
© 2023
Available Languages
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Teaching note
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