La Tour: Winning in the private hospital industry with value-based healthcare
This case describes the journey of a new CEO bringing an innovative vision and strategy to a for-profit hospital under new ownership. It shows the application of a value-based health outcome approach in this setting, focused on the strategic approach, marketing and branding customer-centricity, and leadership challenges. The case describes key drivers: insurance reimbursement and cost pressures, shareholder ROI, consultant physician and surgeon demands, and patient needs and expectations.
- How to create and implement change
- How to lead employees and non-employee key stakeholders towards an innovative top-down transformation
- How to communicate strategy with clear branding and internal and external messaging.
Hôpital de La Tour, Health Care
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