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先驱、隐形冠军、变革者和弱势者

从中国创新企业身上吸取的经验教训

By Mark J. Greeven

216 pages

Hardcover

Overview

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Overview

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中国创新企业正在全球范围内崭露头角。不仅阿里巴巴和华为等巨头通过创新继续茁壮成长，数以千计的年轻中国企业家也随时准备进军全球市场。

在这本书中，Mark Greeven、George S. Yip和Wei Wei提供了内部人士对中国低调的、具有全球竞争力的创新企业的看法。这些作者都是中国创新方面的专家，他们把中国的创新企业分为四类：

先驱，全球知名的大公司；

隐形冠军，在各自领域处于市场领先地位的中型企业；

弱势者，拥有重要知识产权的技术驱动型企业；

变革者，以数字化颠覆、指数增长和跨行业创新为特征的新公司。

作者通过调查这些公司创新类型（产品、流程或商业模式）、竞争战略，以及创新的关键驱动因素，确定了中国企业家进行创新的六种典型方式，包括群体创新（集体追求机会）和快速集中决策。最后，作者关注中国创新如何走向全球，无论是通过在国际上建立研发网络，还是输出颠覆性商业模式的方式。

本书包括了许多中国创新企业和创新的例子，这些例子来自各类从先驱到变革者的公司，包括阿里巴巴、海尔、海康威视、码隆科技、Weihu Solar、摩拜和猎豹移动。

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Hardcover

You can also buy the book on Barnes & Nobles, Book Depository, Orell Füssli and Routledge.

Publisher

MIT Press

ISBN

9780262039697

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The AI paradox: Will generative AI enhance or destroy the business model of 99designs.com? (Cartoon case)

By Stefan Michel
Case reference: IMD-7-2505 ©2024

Summary

99designs.com is a global platform connecting freelance designers with potential clients. The case study examines the potential impact of generative AI on 99designs’ business model. The platform uses a crowdsourcing approach that invites designers to compete for projects with only the winning designer getting paid. This model offers clients a variety of design options at a fixed fee, fostering creativity and competition among designers. The authors of the book “Real Impact Strategy” used the competition model at 99designs to design their book cover. The authors appreciated the interactive and collaborative nature of the process, which allowed them to incorporate feedback from potential readers into their final decision. However, the use of 99designs sparked criticism from traditional designers and colleagues regarding potential exploitation of designers and claims that genAI tools could have done the job instead. This criticism highlights the growing influence of genAI as proponents claim it can produce high-quality designs quickly and at low cost. Generative AI poses both opportunities and threats to 99designs. It can enhance the platform by increasing the quantity and quality of design submissions, making design services more accessible and affordable. Conversely, it threatens to devalue human creativity, reduce the demand for freelance designers, and undermine the platform’s business model by enabling clients to generate designs without professional assistance. The case ultimately raises questions about the future role of generative AI in the creative industries. In the teaching note, but not in the case itself, the authors conclude that 99designs.com provides publishers, and in this case, the co-authors, many benefits beyond designing the cover. It involves them in a learning process as well as helps them to create awareness and interest for the book through the cover survey.

Reference IMD-7-2505

Industry Manufacturing, Graphic Design

Available Languages English

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