TC075-15 - IMD Business School

Has Apple changed the online advertising game?

IMD Professor Amit Joshi analyses the implications for tracking online activity after Apple updated its operating system
October 2017

Apple recently quietly updated its operating system during the release of its new IPhones. What went unnoticed is that its cookie policy also changed. What effect does that have on the company’s ability to track users and will that give Facebook or Google the upper hand?

Watch IMD Professor Amit Joshi explain in the latest IMD Viewpoints.


Amit Joshi recently joined IMD as Professor of Digital Marketing and Strategy.


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