IMD business school for management and leadership courses

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China initiative

Our China Initiative provides global executives with practical resources on how to thrive in China and enables Chinese companies to succeed in a global world.

With our strong intellectual foundation and extensive experience working with multinational corporations and leading Chinese companies, we provide increasingly sought-after research, insights, and in-country practice into what it takes to thrive in this complex and important market.

 - IMD Business School

Our new Shenzhen Management Development Hub

With our local in-country team fully built up in 2023, we established the Shenzhen Management Development Hub. This has enabled us to increase our support to global companies in China, our work with leading Chinese companies, and our partnerships with major institutions and associations to facilitate efficient communication between China and the rest of the world.

Our team reached nearly 900 executives in the Shenzhen Management Development Hub in 2023.

In 2023, 10 programs were run in China (Mainland plus Hong Kong), serving global companies and collaborating with local Chinese institutions and associations.


“Fascinating and very credible presentation from Professor Mark Greeven’s China Hour session.” Participant of a custom program module in Shenzhen.

 - IMD Business School

The first China Management Transformation Forum

Our first China Management Transformation Forum (CMTF) was successfully held in Shanghai in August 2023. More than 100 senior executives took part in this two-day event, which featured fruitful exchanges on the latest trends, insights, and best practices of leading and innovative companies in China.

Watch the 2023 CMTF highlight video

 - IMD Business School

Increasing local in-country insights

In 2023, IMD China continued to provide high-quality and increasingly sought-after insights and in-country practices. We published four field case studies, including interviews with senior executives, and our monthly IMD China Initiative Newsletter, successfully launched in August 2023, reached a read rate of 76.3%. The newsletter delivers up-to-date insights and interpretations of what’s happening in China to help global executives build bridges and better understand the country.

Mark Greeven, Professor of Innovation and Strategy and CEO of IMD China, published a breakthrough article in Harvard Business Review, “How Chinese companies are reinventing management.” His article, “How Chinese Retailers are Reinventing the Customer Journey,” became one of HBR’s 10 Must Reads 2023.

The white paper of the research study Innovating in Asia in 2023 was co-released by IMD and IoT ONE in August 2023. 

 - IMD Business School

An Indicator for China

In 2023, we launched our brand-new China Company Transformation Indicator (CCTI) in the Food and Beverage sector. The Indicator utilizes and enhances the methodology developed by Howard Yu at IMD’s Center for Future Readiness for the Future Readiness Indicator but localizes it to the country level and customizes it to different sectors.

The IMD research center in Shenzhen performs research for the CCTI, focusing on the Pharma, Apparel, and Technology sectors due for release in 2024.

 - IMD Business School
IMD China Company Competitiveness Indicator: 2023 Food & Beverage
 - IMD Business School

Mark Greeven was ranked on the 2023 Thinkers50 list of global management thinkers and described as the “Master of ecosystems and our oracle for innovation in China.”