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Case Study

Winning back at the office (B): Just one more month...

By Thomas W. Malnight and Tracey S. Keys

2 pages

December 2006

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Reference: IMD-3-1773

The company has created focus on five must-win battles – down from 70 strategic initiatives that it was previously pursuing. Ron Brown is leading one of the battles, with a team of 22 people (many part-time and many external advisors) from 7 countries and 10 departments. One month after the battles have been defined, he is frantically trying to finalize his team’s action plan to present to the executive committee the next day. The problem is that the action plan is not yet finished and there seems so much to do and coordinate. What is he going to do to be prepared for the meeting?

Learning Objective

This case explores the challenges of creating focus in change initiatives – both in the overall portfolio of initiatives, and more particularly in developing action plans which can drive forward focused and successful execution.

Keywords

Change, Must-win Battles

Settings

Europe
n/a

Type

Generalized Experience

Available Languages

English

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This case study is part of a series

Winning back at the office (A): Here we go again...
Winning back at the office (B): Just one more month...
Winning back at the office (C): The square mile's watching...

This case study is part of a series

Winning back at the office (A): Here we go again...
Winning back at the office (B): Just one more month...
Winning back at the office (C): The square mile's watching...

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Case reference: IMD-2663 ©2025

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Reference IMD-2663

Organization Medacta Group

Industry Healthcare, Medical Device

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