Case Study

Whirlpool corporation: Entering Slovakia

15 pages
March 1999
Reference: IMD-3-0796

As Whirlpool Corporation embarks on rapid strategy of globalization, Central and Eastern Europe seems a natural opportunity for expansion. At the same time, Tatramat a.s., a leading manufacturer of washing machines in Czechoslovakia, is looking for a Western partner that would allow the company to maintain its competitiveness. The two firms are examining the feasibility of a joint venture. In November 1991, the negotiating teams from the two companies are due to meet in order to finalize the agreement, each side with a list of key issues that need to be addressed in the JV contract. Is it possible to reach an agreement that would accommodate the critical interests of both parties?

Joint Venture, Appliances
Field Research
© 1999
Available Languages
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