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Case Study

Whirlpool corporation: Entering Slovakia

By Vladimir Pucik and Sonia Ferencikova

15 pages

March 1999

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Reference: IMD-3-0796

As Whirlpool Corporation embarks on rapid strategy of globalization, Central and Eastern Europe seems a natural opportunity for expansion. At the same time, Tatramat a.s., a leading manufacturer of washing machines in Czechoslovakia, is looking for a Western partner that would allow the company to maintain its competitiveness. The two firms are examining the feasibility of a joint venture. In November 1991, the negotiating teams from the two companies are due to meet in order to finalize the agreement, each side with a list of key issues that need to be addressed in the JV contract. Is it possible to reach an agreement that would accommodate the critical interests of both parties?

Keywords

Joint Venture, Appliances

Settings

Slovakia
1991

Type

Field Research

Available Languages

English

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