Case Study

What does it take to get projects off the ground? Johnson & Johnson’s capital relief funding for CO2 reduction projects

11 pages
December 2009
Reference: IMD-2-0146

The case demonstrates the potential companies have to drive innovation in order to reach ambitious CO2 reduction targets. It documents Johnson & Johnson’s efforts under WWF International’s Climate Savers initiative. Climate Savers is a platform to transform business and industry into pioneers on climate and energy solutions. The case documents Johnson & Johnson’s capital relief funding for CO2 reduction projects, which has attracted the interest of managers in many companies within different industries. The funding scheme has successfully contributed to the reduction of Johnson & Johnson’s corporate CO2 emissions by eliminating budgeting barriers and allowing 80 climate friendly energy projects to take off in less than five years.

Learning Objective

1) Deliver strong arguments that ambitious CO2 reduction targets trigger innovation and are therefore good for business development and growth. 2) Showcase an innovative business model to ensure funding for projects that require longer than usual payback times. 3) Demonstrate how to eliminate budgeting barriers and quickly take off the ground energy-efficiency and renewable energy projects.

Keywords
Climate Change, Corporate Responsibility, Corporate Sustainability Management
Settings
Global
1999–2009
Type
Field Research
Copyright
© 2009
Available Languages
English
Related material
Video
Case clearing houses
IMD case studies are distributed through case clearing houses. In order to browse the collection and purchase copies please visit the links below.

The Case Centre

Cranfield University

Wharley End Beds MK43 0JR, UK
Tel +44 (0)1234 750903
Email [email protected]

Harvard Business School Publishing

60 Harvard Way, Boston MA 02163, USA
Tel (800) 545-7685 Tel (617)-783-7600
Fax (617) 783-7666
Email [email protected]

Asia Pacific Case Center

NUCB Business School

1-3-1 Nishiki Naka
Nagoya Aichi, Japan 460-0003
Tel +81 52 20 38 111
Email [email protected]

Contact

Research Information & Knowledge Hub for additional information on IMD publications

Discover our latest research
IMD's faculty and research teams publish articles, case studies, books and reports on a wide range of topics