Case Study

Vale going global (A)

9 pages
April 2012
Reference: IMD-4-0312

This case sets up the context of a push for changing the culture of Vale, the Brazilian iron ore mining company. In 2001, Vale began a journey to change from being an iron ore mining company, with a “state-owned” Brazilian mindset, to one that is characterized as a “global, diversified mining” company.

Learning Objective

Changing organizational culture in a large, diversified company.

Culture Change, Organizational Culture, Strategic Leadership
Global, Brazil
2001 to 2006
Field Research
© 2012
Available Languages
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